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Top 5 Facebook Updates

As Facebook are constantly announcing new updates, Kong Digital have put together a list of the top five most recent updates to help you understand what these changes mean.

1. Facebook adds Snapchat-style stickers and sliding filters to app

Facebook has begun allowing users to add filters and stickers to their pictures which are very similar to the features which Snapchat offer.

The update which is being rolled out gradually to users of Facebook’s iOS app will allow user to add text to a picture, change its colour and position on that picture, see how filters looked before and after using sliders, and also add stickers, all of which are popular features on Snapchat.

The update is being rolled out gradually to users of Facebook's iOS app and the edit menu appears in the left-hand corner when a user uploads a photo                        Users can now add text, changes its colour and position on the photo, see how filters looked before and after using sliders and add stickers

2. Sign Up for Messenger, Without a Facebook Account

This update allows users to avail of all the features Facebook Messenger offers without creating a Facebook account.

To access this, users most click on the “Not on Facebook” option provided and sign up using their name, phone number and a photo.

3. Instagram search and explore page

Instagram’s new Explore page will allow users to discover trending Tags and Places as they occur.
The improved search feature makes it easier to find the people, places, and tags you’re looking for by providing sections including; Explore posts, Discover People Curated Collections and Trending Tags.

 

 4. Facebook Pages Can Now Show How Quickly They Respond To Customers’ Messages

Following Facebook’s introduction of “Saved Replies,” which allows Page admins to compose, save and reuse message responses to quickly respond to incoming inquirespublicisecan now publicize how fast they respond to these inquiries.
The new “Response Rate” feature will show a Page’s responsiveness information to Page admins and if the response rate is high, it will also be displayed to Page visitors through an icon below the cover photo.

Following Facebook’s update of taking into account who has watched a video and how long for, the focus is now on taking into account the users interactions with these videos.

This includes determining whether someone found a particular video interesting or not based on their actions, such as choosing to turn on sound, making the video full screen, and enabling high definition.
These actions allow Facebook to determine what videos users like to see, enabling them to show similar videos and also placing these videos higher up in the user’s news feed.

5. Taking into Account More Actions on Videos

Following Facebooks update of taking into account who has watched a video and how long for, the focus is now on taking into account the users interactions with these videos.

This includes determining whether someone found a particular video interesting or not based on their actions, such as choosing to turn on sound, making the video full screen, and enabling high definition.

These actions allow Facebook to determine what videos users like to see, enabling them to show similar  videos and also placing these videos higher up in the user’s newsfeed.

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