Happy Friday everyone! That means that the Kong members team are ready to share the news that’s caught their attention this week. We’re all keeping a keen eye on different subjects across the web…

Lucy

I’m all for backups! I’m one of those cautious people who has four copies of ALL photos taken on my phone, and when you take as many pictures of random things as I do, that’s a lot of pictures. So when Google released their desktop backup app this week I was very interested to check it out.  Obviously, there’s a ton of work on my laptop too so it’s nice to have an extra line of automatic defence against file losses.

Article via The Next Web: Google’s free desktop backup tool is now available

Robert

There’s no doubt that PPC is always changing and that automation is freeing up time, but there’s definitely more to come on that front from Google AdWords and Facebook Ads.  It’s always important to stay one step ahead and consider what is coming next, so it was really interesting to read seven other opinions from PPC experts and workflow.

Article via Adstage: The Future of PPC Automation: 7 Experts Weigh In

Iva

I’m constantly researching keywords and the benefits of the various types of words and phrases that Google Ads allow for. This week I’ve learnt even more about ‘long-tail’ keywords, which are are highly targeted phrases that serve a searcher’s decision making process. They generally have low search volume BUT high conversion rates. It’s a thought-provoking subject!

Article via Inc.com: How to Find & Target Long-Tail SEO Keywords