Tag: twitter

140, not out?

January 6, 2016 Comments Off on 140, not out? Social Media

Could it be that the days of the 140 character tweet are numbered? Twitter CEO Jack Dorsey has responded to rumours of a character increase with a note suggesting that it is the right move for the social network to take in the future, but it will not distract from the brief nature of Twitter.

He has noticed the rise in images and screenshots depicting words that would have been limited by 140 characters, so a rise to 10,000 could well be on the cards to increase the use of the platform for conversation and search.

Dorsey hasn’t confirmed the move, and it’s clear from his message that if any changes were to take place, they would be sensitively approached. Contrary to some views, the look and feel of the social network will not change, and as Dorsey says himself, many will still use Twitter in the same way they always have.

 

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It could be great news for marketers who want to encourage clicks through to their websites or for publishing news and reviews. It would even be great for SEO purposes – after all, you can’t text search a screenshot.

What do you think? As long as the interface stays the same and previews 140 characters, would you welcome a 10,000 character platform?

Calling all fellow Web Summit goers!

October 30, 2015 Comments Off on Calling all fellow Web Summit goers! Blog

The Kongalytics team is so pleased to be exhibiting at Dublin’s Web Summit this year, so we wanted to tell you all about it so that you can come and visit us in person on Wednesday 4th November in the RDS.

We’ll be at Stand T158 in the Town Square so say hello, ask us your questions and also be in with a chance of winning a Kongalytics subscription just by turning up!

We will, of course, be posting updates to Twitter over the three days, so keep a close eye on @kongalytics and the hashtag #websummit. 

Our team members all have various interests and expertise, so it’s going to be great for us all to talk about Kongalytics with our own experiences in mind.

It’s also going to be so interesting to hear such influential people speaking about topics that are so close to our hearts and our business. It’s fair to say we can’t wait!

Only a few more sleeps…

 

#RWC2015 Is Almost Here

September 17, 2015 Comments Off on #RWC2015 Is Almost Here Miscellaneous, Social Media

The 2015 @RugbyWorldCup gets underway tomorrow and, as always, Twitter will be a great way of staying in touch with all the action.

This year, Twitter hopes to be at the heart of the tournament like never before, bringing fans closer in ways that simply weren’t possible four years ago.

There are plenty of ways to stay connected through Twitter and there will be a few special features making an appearance for the event.

There are, of course, special Rugby World Cup emojis.

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Twickenham Stadium will also house a giant screen displaying fan’s tweets and vines.

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And for England fans, the o2 Arena in London has been transformed into a canvas for a spectacular 3-D projection mapping light show. Fans can Tweet their messages of support using #WearTheRose and they will be projected onto the roof of The O2.

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There’s TONNES more stuff going on over on Twitter. Take a look at their latest blog post to check it all out.

Enjoy the World Cup everyone!

5 things that caught our eye this week

June 26, 2015 Comments Off on 5 things that caught our eye this week Blog

 

It’s been a busy week both online and in the Kongalytics office, so we thought we’d just give you a quick round-up of all the things we think are noteworthy from the last seven days.

Got anything to add? Let us know.

Taylor Swift will take over the world –

Taylor’s great isn’t she? This week she made Apple backtrack over its decision not to pay artists during users’ trial periods of its new streaming service Apple Music. She has since decided that she will allow her hit album ‘1989’ to be streamed.

Basically, the online world can’t get enough of Taylor and want her to fight all of their battles.

Soccer and Vine go hand-in-hand –

More soccer clubs are taking up social media opportunities and it has to be said that many are getting better at it too.

The Premier League’s Watford FC has become the latest club to join Vine and plan to add more exclusive content to their ever-growing online presence.


Dropbox hits an all time high –

There are now over 400 million registered users of Dropbox, which is a staggering number of people across the world using its cloud services.

They also proudly let slip that 1.2 billion files are synchronised every day. We’ll leave you to digest that number!

We’re big fans of Dropbox so it’s great to know that the company really is hitting the big time.

Who’s the Twitter boss? –

It’s hotting up in the battle for Twitter’s CEO title. After Dick Costolo announced that he would step down on July 1st, it was expected that Jack Dorsey would take over at the top, but Twitter bosses have warned that he must let his position within Square go first.

‘Take your dog to work’ day is a great as it sounds –

Oh yes, this one’s a winner. People took their dogs to work and then snapped away and posted plenty of pictures online. Need we say more?

 

 

 

11 Best Practice Tips for Twitter

April 29, 2015 Comments Off on 11 Best Practice Tips for Twitter Blog, Social Media

Top Practices for Twitter

If your Twitter account just isn’t working out for you, take a look at a few of the pointers we’ve put together. Make a tick-list. How many are you currently achieving?

 

  • IMAGES: Tweets with images perform approximately twice as well as ones without an image.
  • DIRECT: You’ve only got 140 characters – make ‘em count! If you want your followers to take an action, tell them.
  • TO THE POINT: Tweets less than 100 characters get better engagement on average.
  • TIME: There are ALWAYS people browsing Twitter, but lunch time shows a general peak in activity and engagement.
  • LOOKS GOOD: Use short URLs, stick to one hashtag and throw in a nice image – it’s easy to make a tweet look messy, so cast your eye over it one more time before you click send.
  • BACKSTAGE: Twitter is great for behind-the-scenes footage. There is free reign to talk about a single event all day, without your followers getting tired of seeing one thing covered.
  • CHAT: Don’t be afraid to reply to others, interact and converse about relevant topics.
  • REPLIES VS MENTIONS: Remember to put a “.” before an @ at the beginning of a tweet if you want everyone to see it. If you don’t, it will be a reply rather than a mention, and only followers of the account you tweeted will see it.
  • FORMAT: A good format to use for tweets is: Content. Link. Opinion.
  • ORIGINAL: Your own content gives better results for your analytics than retweets, unless you edit or ‘comment’.
  • TIMELY: People use Twitter to find out about things that are happening now, not last week. Keep it fresh, current and relevant.

What will 2015 bring?

December 22, 2014 Comments Off on What will 2015 bring? Miscellaneous, Online Advertising, Social Media

As ever, there are several predictions for the social media world in 2015. It’s an ever changing platform, so it’s in ways impossible to accurately predict, but it’s possible to recognise trends that could come to light in the near future.

So, what does 2015 hold? In summary, you can expect the following to happen in the coming 12 months:

– The importance of video will increase. Uploading creative video content directly to social media sites will be of increased value.

– There may be a shift away from direct social marketing in favour of building a social community and connecting with others.

– Mobile platforms will play a major role in 2015, with an increase in marketing apps and mobile versions of social networks. Instagram, for example, will capitalise on this trend.

– Paying for content distribution will be more common place and the reliance on organic reach will decrease.

– There is expected to be an emphasis on data analysis. Businesses should be taking more notice of what their collected data means and how it can drive them forward.

– Better data analysis will drive the plans for paid reach and a sensible spend will be beneficial to gaining valuable followers and customers.

– Making the most of the interactive nature of social media will grow. Simply pushing messages out will decline in favour of interaction and engagement.

– As has been the trend in the last couple of years, businesses will move a higher percentage of their marketing budgets to social media and online advertising.

For more opinions from social media experts, click here.

How Twitter users interact with brands

August 1, 2014 Comments Off on How Twitter users interact with brands Social Media

We might have mentioned a few times the benefits of using Twitter to interact with your customers and carry out customer service. Figures now show that being on top of your Twitter account is very important.

With busy lifestyles and a constant need for information on the go, consumers are becoming more aware of their rights and are using public platforms to voice them.

There are only four quick facts here, but they are four very important facts. Take note!

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As you can see, customers are becoming more demanding and the ease of access to your Twitter accounts is leading to a surge of complaints and queries, so make sure you’re prepared to deal with this.

If you’re stuck for ideas of how to conduct your customer service on Twitter, here are a few dos and don’ts to follow.

 

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