We know that some of you could turf out Simpsons quotes like there’s no tomorrow, but have you ever thought about how some of them can actually relate to your career as an online marketer? No?
We’ll help you out then…
“Now we play the waiting game…Ahh, the waiting game sucks. Let’s play Hungry Hungry Hippos!” Homer Simpson
Online marketing isn’t a waiting game. There’s plenty you can be doing in between your campaigns. Think about the strategic spend you can place on your social campaigns and targeting, which means that your wait time for results will be minimal. Granted, there’s a certain amount of being patient, but there’s so much more that can be done than creating campaigns and anticipating
“I used to be with it, but then they changed what “it” was, and now what I’m with isn’t it. And what’s “it” seems weird and scary to me.” Grampa Simpson
Well yes, this much is true – there are changes going on all the time in the online marketing world. One minute you know what you’re doing and the next it’s all changed.Trends come and go, even platforms change their interface at the blink of an eye. Keeping up is just part of a life in marketing and branding. The beauty of tracking online campaigns is the speed at which reactions can take place in order to keep everything relevant, cost effective and visible.
“I’d be mortified if someone ever made a lousy product with the Simpson name on it.” Lisa Simpson
Ah yes, the importance of perfection! We all know nobody’s perfect, but getting as close as you can is vital when putting your name out there. Your social accounts, online ads and website all proudly carry your name and branding and represent everything that’s great about you; company values, products, customer service. If you’re not proud to put your name to something, think twice before publishing to the world via online.
“Science. What’s science ever done for us?” Moe the Bartender
B..b..but science is everywhere! Believe it or not, there is a science behind everything you do in a marketing campaign. From the techniques you use to draw the eye to an ad, to the processes you use to get it seen and promoted, there are the sciences to all aspects of online advertising and marketing. Our analytics services might just help you out with that side of your business.
“Just because I don’t care doesn’t mean that I don’t understand.” Homer Simpson
Getting your messages seen by people is the first step. Getting them to care is the next one. Creating and publishing quality content is a start, but by continuing to target those who have genuine interest in your product, service or brand you’ll go a long way to making people care. There comes a time to accept that not everyone on the planet needs you, but those who want to share your greatness with you will build an authentic relationship with your business online. People might understand your message, but do they care?
“Yes, but I’d trade it all for a little more.” Mr. Burns
More, more, more…There’s a part of every marketer that wants more. Sometimes it’s about testing the water to see what reaction you can gauge from an online campaign. Other times you’re sure you’ve got it spot on and, hey presto, it works. The idea is to target your audience, not just the masses. Check back into your online analytics at regular intervals and take it all in for a moment. Listen to what the results say, and don’t get greedy. If you’ve reached your peak audience, great job! Pushing it too far may result in negative effects.