The way we watch television is changing, there’s no doubting that. With the additions of recordable TV, online players and social networks, audiences are spending their watching hours using various devices at the same time.
The phenomenal rise of the smartphone and social networks means that multi-tasking has been taken to new heights. The numbers of people talking about TV programmes, films and advertisements on Facebook is on the up, so brands and advertisers should take note and react accordingly.
Not convinced? Let’s crunch some numbers:
* While watching TV, 73% access devices constantly or very often and 78% access a device during a TV show. Continue reading