Tag: social media tips

9 Best Practice Tips for Facebook

April 29, 2015 Comments Off on 9 Best Practice Tips for Facebook Blog, Social Media

Top Practices for Facebook Posts

facebook likeWe all know that organic reach is in decline, that just means you have to work extra hard on creating great Facebook content that people will love. Struggling? Check out these top tips for a successful Facebook post:

  • IMAGES: Great images tell your story and are eye-catching. Statistics show that posts with images perform almost 40% better than those without. Also, bare in mind image sizes
  • INFORM: Make sure you’re giving useful, interesting and engaging information – something that people will want to start a conversation with you about.
  • SHORT AND SWEET: Recent numbers show that the average character count for a high performing post is just 40. Many profiles are using links with images to attract people and then just posting a small comment as content. See this example from Mashable.
  • TIME: Keep an eye on analytics that show when the best times to post are. That’s not to say you have to only post then, but maybe get out important messages at peak times.
  • TIDY: Consider removing URLs and unnecessary information from the main content of your post. Review it and ask yourself what it can do without.
  • HUMAN: Maintain a human approach to Facebook business accounts. People like to know that there are real people behind businesses and their social accounts.
  • INSIGHT: People love to find out things that they don’t already know. What exclusive and ‘behind-the-scenes’ content can you give them? Think of great imagery to complement.
  • ENGAGE: Got comments or posts to your page? Reply where appropriate. Even if you direct someone to the correct page of your website, they will appreciate the time you took to answer their specific query.
  • BALANCE: Obviously you need to push a sales post every now and then, but be sure to strike a balance between selling and informing.

11 Best Practice Tips for Twitter

April 29, 2015 Comments Off on 11 Best Practice Tips for Twitter Blog, Social Media

Top Practices for Twitter

If your Twitter account just isn’t working out for you, take a look at a few of the pointers we’ve put together. Make a tick-list. How many are you currently achieving?

 

  • IMAGES: Tweets with images perform approximately twice as well as ones without an image.
  • DIRECT: You’ve only got 140 characters – make ‘em count! If you want your followers to take an action, tell them.
  • TO THE POINT: Tweets less than 100 characters get better engagement on average.
  • TIME: There are ALWAYS people browsing Twitter, but lunch time shows a general peak in activity and engagement.
  • LOOKS GOOD: Use short URLs, stick to one hashtag and throw in a nice image – it’s easy to make a tweet look messy, so cast your eye over it one more time before you click send.
  • BACKSTAGE: Twitter is great for behind-the-scenes footage. There is free reign to talk about a single event all day, without your followers getting tired of seeing one thing covered.
  • CHAT: Don’t be afraid to reply to others, interact and converse about relevant topics.
  • REPLIES VS MENTIONS: Remember to put a “.” before an @ at the beginning of a tweet if you want everyone to see it. If you don’t, it will be a reply rather than a mention, and only followers of the account you tweeted will see it.
  • FORMAT: A good format to use for tweets is: Content. Link. Opinion.
  • ORIGINAL: Your own content gives better results for your analytics than retweets, unless you edit or ‘comment’.
  • TIMELY: People use Twitter to find out about things that are happening now, not last week. Keep it fresh, current and relevant.
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