Tag: online shopping

How Twitter users interact with brands

We might have mentioned a few times the benefits of using Twitter to interact with your customers and carry out customer service. Figures now show that being on top of your Twitter account is very important.

With busy lifestyles and a constant need for information on the go, consumers are becoming more aware of their rights and are using public platforms to voice them.

There are only four quick facts here, but they are four very important facts. Take note!


As you can see, customers are becoming more demanding and the ease of access to your Twitter accounts is leading to a surge of complaints and queries, so make sure you’re prepared to deal with this.

If you’re stuck for ideas of how to conduct your customer service on Twitter, here are a few dos and don’ts to follow.


Tune In, Log In: How TV and Facebook go hand-in-hand

The way we watch television is changing, there’s no doubting that. With the additions of recordable TV, online players and social networks, audiences are spending their watching hours using various devices at the same time.

The phenomenal rise of the smartphone and social networks means that multi-tasking has been taken to new heights. The numbers of people talking about TV programmes, films and advertisements on Facebook is on the up, so brands and advertisers should take note and react accordingly.

Not convinced? Let’s crunch some numbers:

* While watching TV, 73% access devices constantly or very often and 78% access a device during a TV show. Continue reading

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