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10 things you need to know about ‘Mobilegeddon’

10 things you need to know about ‘Mobilegeddon’

 

If the situation was a film the tagline would be, ‘today is the day – the online world is changing…forever!’ but our advice for you is not to panic.

As with all online changes, see the opportunity in change.google_flat_logo

Still not sure what’s going on? Here are 10 things you need to digest:

 

  • Google’s new algorithm will reward sites that are mobile friendly. This reflects the increase in people accessing the Internet via mobile devices
  • The changes will ONLY affect mobile searches, not desktop or tablet. But still, if you’re getting more than half of your website visits from users                                                    searching on mobile, that’s a big hit to be taking
  • You can use Google’s Mobile Friendly Test to see if your website will be affected by the changes
  • Don’t panic. There are ways to make your site mobile friendly and Google has put together a small guide to help you out
  • Work harder on your social media strategy in the meantime – your Facebook, Twitter and Google+ pages will all be highly visible on Google, with the right approach
  • Research shows that out of 25,000 top ranked website, 10,000 are unsuitable for a mobile audience
  • Up to 60% of website traffic is from a mobile device – seize the opportunity to go mobile while you remember
  • The good news is, as soon as you’ve got your website sorted, it will return to its rightful place in the mobile search rankings
  • Line spacing and font size are common features of a site that doesn’t pass the mobile friendly test
  • All of the algorithm changes may take a few weeks to be completed, so don’t be fooled if your website isn’t mobile friendly but still showing high up on a Google search today
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