Tag: facebook

Instagram Advertising – It’s Nearly Here

Facebook owned company Instagram has recently launched a new advertising service for marketers to enjoy.

The photo sharing social media site, which has recently hit over 400 million users, has grown at a rapid pace since its launch in 2010.

Just over a year ago Instagram began testing how their advertising would work by allowing trusted marketing partners to avail of the service, however, over the past few months Instagram has allowed for other companies to test their new service.

As of September 2015, Instagram has announced the following additional features.

“Landscape photo and video to unlock new creative opportunities and give ads a more cinematic feel

Video ads of up to 30 seconds in length, so brands can engage in richer storytelling

Marquee, a new premium product that helps drive mass awareness and expanded reach in a short time-frame—perfect for events like movie premieres and new product launches

Delivery and optimization tools to manage and drive the best performance of campaigns across Facebook and Instagram”


In comparison to other social media sites such as Facebook and Twitter, people tend to focus more on content they see on Instagram. This means that the opportunity to post ads on Instagram will provide marketers with the chance to reach a whole new audience.

The focus now is on how to utilize this service in order to effectively reach your company’s target audience.

As Instagram is based purely on visually appealing information, it is important to deliver relevant, high quality content which is targeted to the right people.

It is also important to frequently post content and at the right times to reach your audience and maintain their interest. This can be achieved by regularly placing engaging and targeted ads and by being consistent.

A final tip is to ensure to take advantage of how Facebook and Instagram are integrated.

The opportunity to use the same tools across both social media platforms offers multiple benefits for companies, including, the best targeting possibilities in the world. The option to use these two platforms allows for marketers to target specifically down to geography, interests, education and more. This, as a result, allows for companies to reach the widest audience possible.

We’ll be bringing you more blogs soon on Instagram advertising development, and step-by-step guides to help you understand how and why to target your audiences.


To hide, or not to hide?

That is the question.

When you’re scrolling through your Facebook News Feed, the chances are you come across content from brands that you’re not all that interested in, so you might hide it from your News Feed.

But Facebook has noticed that a growing number of people are using the ‘Hide’ function to almost tick off things that they have seen and maybe even interacted with. This has prompted action from Facebook given the amount of negative page activity that was occurring.

It has to be said that Kongalytics has noted a growth in negative feedback indicating that there was a growing trend in hiding stories. Marketers can now breath a sigh of relief at the latest news, and take comfort in the fact that many brands are facing the same negativity on their hard thought-out content.facebook-friends



To reflect these changes in consumer behaviour, Facebook released the following statement:

"Hiding something is usually a strong indication that someone didn’t want to see a particular post. There is also a small group of people on Facebook who hide a very high number of stories in their News Feed. In fact, some people hide almost every post in their News Feed, even after they’ve liked or commented on posts. For this group of people, “hide” isn’t as strong a negative signal, and in fact they may still want to see similar stories to the ones they’ve hidden in the future.
To do a better job of serving this small group, we made a small update to News Feed so that, for these people only, we don’t take “hide” into account as strongly as before. As a result, this group of people has started seeing more stories from the Pages and friends they are connected to than in the past. Overall, this tweak helps this group see more of the stuff they are interested in."

Do be cautious though, this isn’t an end to Facebook algorithms making a negative dent on your reach – that will still occur although at least it may be for genuine reasons, which might give you a headache, but at least you can begin to take positive action.

You can read Facebook’s full announcement here.



Top 5 Facebook Updates

As Facebook are constantly announcing new updates, Kong Digital have put together a list of the top five most recent updates to help you understand what these changes mean.

1. Facebook adds Snapchat-style stickers and sliding filters to app

Facebook has begun allowing users to add filters and stickers to their pictures which are very similar to the features which Snapchat offer.

The update which is being rolled out gradually to users of Facebook’s iOS app will allow user to add text to a picture, change its colour and position on that picture, see how filters looked before and after using sliders, and also add stickers, all of which are popular features on Snapchat.

The update is being rolled out gradually to users of Facebook's iOS app and the edit menu appears in the left-hand corner when a user uploads a photo                        Users can now add text, changes its colour and position on the photo, see how filters looked before and after using sliders and add stickers

2. Sign Up for Messenger, Without a Facebook Account

This update allows users to avail of all the features Facebook Messenger offers without creating a Facebook account.

To access this, users most click on the “Not on Facebook” option provided and sign up using their name, phone number and a photo.

3. Instagram search and explore page

Instagram’s new Explore page will allow users to discover trending Tags and Places as they occur.
The improved search feature makes it easier to find the people, places, and tags you’re looking for by providing sections including; Explore posts, Discover People Curated Collections and Trending Tags.


 4. Facebook Pages Can Now Show How Quickly They Respond To Customers’ Messages

Following Facebook’s introduction of “Saved Replies,” which allows Page admins to compose, save and reuse message responses to quickly respond to incoming inquirespublicisecan now publicize how fast they respond to these inquiries.
The new “Response Rate” feature will show a Page’s responsiveness information to Page admins and if the response rate is high, it will also be displayed to Page visitors through an icon below the cover photo.

Following Facebook’s update of taking into account who has watched a video and how long for, the focus is now on taking into account the users interactions with these videos.

This includes determining whether someone found a particular video interesting or not based on their actions, such as choosing to turn on sound, making the video full screen, and enabling high definition.
These actions allow Facebook to determine what videos users like to see, enabling them to show similar videos and also placing these videos higher up in the user’s news feed.

5. Taking into Account More Actions on Videos

Following Facebooks update of taking into account who has watched a video and how long for, the focus is now on taking into account the users interactions with these videos.

This includes determining whether someone found a particular video interesting or not based on their actions, such as choosing to turn on sound, making the video full screen, and enabling high definition.

These actions allow Facebook to determine what videos users like to see, enabling them to show similar  videos and also placing these videos higher up in the user’s newsfeed.

Take Your Time – Facebook makes algorithm changes.

Facebook has had another change of heart – it’s decided to alter its algorithms, again.

Whereas previously, content was presented in news feeds to those who interacted more often with the pages, it will now take in to consideration the amount of time spent looking at the posts.

Facebook seem to be recognizing the fact that we don’t all comment, like and share whenever we take an interest in something. Whether that’s down to embarrassment or fear of ‘over-liking’ we can’t be sure, but the fact is that people do take the time to look at external links and photo albums, especially within the Facebook app.

Before all the marketers start jumping up and down with joy, no, this isn’t going to mean that your ad spend can decrease. Take some comfort in that it also doesn’t mean it needs to increase.

mouse_scrollIn their blog announcement, Facebook very clearly stated: “We do not expect Pages to see significant changes in distribution as a result of this update.”

This does seem like a contradiction, doesn’t it? Facebook is saying ‘ok, we’ll make sure more people see content that they are interested in’, but it’s making a pretty plain statement to highlight that this won’t increase reach.

Perhaps images are the key to this update. Create bold, eye-catching images that people won’t scroll past too quickly, and you might just notice that a few more people begin to interact with you.

As always, Facebook is trying to make its platform more interesting, image driven and newsworthy. Keep this all in mind when putting together your creatively genius posts!

Catch up with the Facebook blog post about this update here.



9 Best Practice Tips for Facebook

Top Practices for Facebook Posts

facebook likeWe all know that organic reach is in decline, that just means you have to work extra hard on creating great Facebook content that people will love. Struggling? Check out these top tips for a successful Facebook post:

  • IMAGES: Great images tell your story and are eye-catching. Statistics show that posts with images perform almost 40% better than those without. Also, bare in mind image sizes
  • INFORM: Make sure you’re giving useful, interesting and engaging information – something that people will want to start a conversation with you about.
  • SHORT AND SWEET: Recent numbers show that the average character count for a high performing post is just 40. Many profiles are using links with images to attract people and then just posting a small comment as content. See this example from Mashable.
  • TIME: Keep an eye on analytics that show when the best times to post are. That’s not to say you have to only post then, but maybe get out important messages at peak times.
  • TIDY: Consider removing URLs and unnecessary information from the main content of your post. Review it and ask yourself what it can do without.
  • HUMAN: Maintain a human approach to Facebook business accounts. People like to know that there are real people behind businesses and their social accounts.
  • INSIGHT: People love to find out things that they don’t already know. What exclusive and ‘behind-the-scenes’ content can you give them? Think of great imagery to complement.
  • ENGAGE: Got comments or posts to your page? Reply where appropriate. Even if you direct someone to the correct page of your website, they will appreciate the time you took to answer their specific query.
  • BALANCE: Obviously you need to push a sales post every now and then, but be sure to strike a balance between selling and informing.

Facebook Image Dimensions for 2015

One of the biggest social media trends for 2015 is the extensive use of visual content. Deciding which images to use is a crucial element for any business and can be quite difficult to master.

Kong Digital has created a guideline to help your business understand the correct image dimensions to use when uploading and editing pictures on Facebook.


Facebook Cover Photo Size

Facebook cover photos are displayed as 851 pixels wide by 315 pixels high on desktop computers and 640 pixels by 360 pixels on smartphones. The image you upload must be at least 399 pixels wide and 150 pixels high.

Although your cover photo can be in a PNG, JPG or GIF format, Facebook suggest using a PNG format to get the best results.

cover-image-and-profile-pic-size mobile-cover-image


Facebook Profile Picture Size

For Profile pictures, uploaded images must be at least 180 pixels by 180 pixels. The picture which is cropped to fit the square available for profile pictures is then displayed at 160 pixels by 160 pixels. For smartphones the picture is displayed at 140 pixels by 140 pixels.


Shared Link Thumbnails

The Thumbnails for shared links on Facebook are scaled to fit within a box that is 484 pixels by 252 pixels.



Images Uploaded to timeline

When an image is uploaded to a timeline it is automatically scaled to fit within a box that is 504 pixels by 504 pixels.

The orientation of the image also plays a huge part in determining how Facebook will display it.

Images which are horizontal (landscape) in size will be scaled to 504 pixels wide and images which are vertical (portrait) will be scaled to 504 pixels high.



Mulitple Images Uploaded to timeline

These dimensions vary depending on how many images are uploaded and what orientation the images are. Take a look at the examples below to see what dimensions are relevant to your uploads. (Click to enlarge)


Facebook Event Image Dimensions

For events created on Facebook, the cover photo uploaded is displayed at 784 pixels by 295 pixels. Images uploaded to the events timeline are scaled to fit a box within 470 pixels by 390 pixels.

The orientation of the image also plays a part in influencing how these images are displayed. For horizontal (landscape) sizes, the image will extend across 470 pixels and for vertical (portrait) images, the full image will be displayed, however, it will be aligned to the left and leave white space to the right.


Got any questions? Feel free to drop us a line on Facebook, Twitter or email.

What will 2015 bring?

As ever, there are several predictions for the social media world in 2015. It’s an ever changing platform, so it’s in ways impossible to accurately predict, but it’s possible to recognise trends that could come to light in the near future.

So, what does 2015 hold? In summary, you can expect the following to happen in the coming 12 months:

The importance of video will increase. Uploading creative video content directly to social media sites will be of increased value.

There may be a shift away from direct social marketing in favour of building a social community and connecting with others.

– Mobile platforms will play a major role in 2015, with an increase in marketing apps and mobile versions of social networks. Instagram, for example, will capitalise on this trend.

Paying for content distribution will be more common place and the reliance on organic reach will decrease.

There is expected to be an emphasis on data analysis. Businesses should be taking more notice of what their collected data means and how it can drive them forward.

Better data analysis will drive the plans for paid reach and a sensible spend will be beneficial to gaining valuable followers and customers.

Making the most of the interactive nature of social media will grow. Simply pushing messages out will decline in favour of interaction and engagement.

As has been the trend in the last couple of years, businesses will move a higher percentage of their marketing budgets to social media and online advertising.

For more opinions from social media experts, click here.

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