It’s September, which can only mean one thing…It’s CHRISTMAAAAAAAS!
We’re truly sorry for the content that follows – it’s festive and early – but it’s true to say that as a marketer, you have to be ready. In fact you had to be ready yesterday.
Christmas is the biggest online marketing opportunity in the calendar and to not have a proper plan in place for the coming months is almost scandalous.
In the UK alone, £636million was spent online just on Christmas day last year. Across the world, online traffic increased from the festive period on 2013, a trend that is only set to continue this year.
Don’t believe us? Check out this ridiculously informative infographic that proves how online retail is increasing.
We also can’t continue without a mention for Black Friday and Cyber Monday, because they are a HUGE deal too. Last year, Black Friday was the biggest day for online sale…EVER! Sales were up by 92% than on the same day in 2013. Just make sure you’re prepared for the demand.
Visits to retail websites on Cyber Monday were also up by 39% from 2013 to 2014, so with the demand for bargains rife at that time of year, it might be worth considering offers of your own to bring in valuable customers.
So now you know how important it is to get your social and online campaigns planned, so what are you going to do about it?
Remember, when you’re setting out your schedules, remember to include deadlines, dates to publish, platforms and to make sure all personnel is in place to deal with the incoming traffic.
Here are a few ideas of what to plan:
- Blogs – make your blogs relevant to your products or services. Ask questions, encourage engagement and educate your followers.
- Social posts – get your Christmas Day messages and images ready now. Schedule them well ahead of time so that no one forgets to do it at the last minute.
- Special offers – if applicable to your business, do you want to roll out discounts and specials heading in to the festive period?
- Online advertising – what Facebook posts and tweets are you going to promote? What’s the budget? Decide now!
Be timely with everything, don’t leave anything too late. People are incredibly organized in this day and age with purchasing abilities at their fingertips, so to get ahead of your competition is vital.
Be decisive and stick to your plans as much as possible. Of course, factors can change, so don’t be afraid to move things around and re-plan along the way. But that’s why it’s vital to begin planning and run with it before you end up just doing a few slap-dash campaigns for the sake of it.
You might even want to stick to a theme, an idea, a single campaign. Penguins worked for John Lewis.
What kind of subjects should you be planning blogs and social posts about? How about…
- Order deadlines
- Special offers
- Opening hours for the holidays
- Highlight great products or services
- Last minute ideas
- Something for the kids – a Santa message maybe?
- Post Christmas sales
- How your products/services tie in to the festivities
Feel ready to spread festive cheer this year and don’t make your Christmas campaigns a last minute rush. If you enjoy the festivities, so will your customers!
PS: Over 40% of consumers expect an online response to queries within an hour, so also make plans to deal with an influx of inquiries. Keep up your customer service with prompt and helpful responses.
*Bonus Content Klaxon*
Here are a few resources that you might like to use for your social campaigns.
Christmas Song Lyrics – y’know, for all your cheesy blogs…
Free Christmas Fonts – just double check each license before you download