Taste of Dublin, now in its 12th year, is Ireland’s most high profile food and drink festival.  It is a four-day premium event which takes place each June in the Iveagh Gardens.

It is regarded as one of the most engaging platforms from which many leading restaurants, Michelin star chefs, drink and food companies promote their business directly to a targeted audience.

Taste of Dublin is owned by Taste Festival, which is part of IMG worldwide – the world’s biggest sports, fashion and media agency.

Each year visitor numbers have grown consistently with 2016 numbers reaching a record breaking high of 33,000 – a 70%+ ABC1 audience.

Results

We started work this year with the dynamic Taste team and in a very short period of time we helped them increase their website engagement levels massively.

Levels increased by 30% across website sessions, number of users and page views.

Social acquisition increased dramatically, Facebook increased by 100% and Twitter in excess of 50%.

Ultimately this lead to increased ticket purchases online and numbers attending the event.