Facebook released some great stats recently on how people are using Instagram Stories. We had a quick study of these top locations, hashtags and filters and came to a few conclusions.

Not surprisingly, people are using Instagram stories on holiday. There are some big tourist destinations in there as well as highly populated locations.

The top hashtags are also fairly expected – when you think of the essence of a personal Instagram story, it’s a journey through a person’s day, therefore the Top 3 of #Goodmorning, #Work and #Goodnight are no surprises. Maybe there’s a clue in there as to how best to organise your Instagram Stories for your brand!

Then of course, everyone loves a good filter and the most popular is the cute ‘Puppy Ears’ option. Aww! Use some of these filters for your brand to keep things fun and eye-catching…as long as it’s appropriate, obviously.

We’re interested to know how you use Instagram Stories both personally and as a business. Will any of these facts change the way you use the platform to engage with your audience? Get in touch with us on Facebook and let us know.