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Facebook Messenger ads ready for beta release

This week, Facebook has announced that its Messenger ads are about to make they debut on a device near you!

The social giant has tested ads in Messenger in Australia and Thailand, and say that the beta version is now ready to reach the rest of the globe, offering businesses the ability to reach people within the Messenger app using their usual Facebook targeting methods.

This gives further scope to reach people who are active on Messenger directly on a mobile device – leaving a vast array of opportunities to promote products and services to people who are interested or even in your vicinity.

In its release blog, Facebook quotes Michiel Tops, General Manager of Marketing and Communications of Australian department store David Jones, who says:

“Messenger ads have been a powerful addition to our digital advertising campaigns, helping us reach our customers where they are already active and engaged. And thanks to placement optimisation across Facebook, Instagram, Audience Network and now Messenger, we’re able to continue to optimise our advertising spend and further drive business results.”

Messenger ads will appear in the home tab of the Messenger mobile app and ads can lead to a website or a Messenger conversation.

Check out the Facebook Business blog for more.

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