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What is the truth about Vero?

You might think that social media channels take up enough of our time already but – undeterred – we’ve recently been checking out the latest social media network called Vero. The design is clean, content is varied, and you can choose your audience from close friends to followers you may not even know.

A key difference is that Vero will work to a subscription, rather than advertiser-based, payment model so your feed won’t feature ads and there’s no algorithm. It’s all explained on their manifesto. There has been a spike in registrations in recent days – initially the first million early adopters (the offer has now been extended indefinitely) were rewarded with free membership for life. The resulting technical problems – delays in downloads and issuing verification codes, and problems accessing the site – plus fundamental criticisms such as the lack of a desktop interface are just some of the issues facing Vero.

Is Vero going to revolutionise the market? Hard to say – it faces stiff competition from marketer-friendly tools such as Instagram. We’d love to know if you have signed up, and what you think? Are its USPs enough to entice you, or have the teething issues put you off trying? Let us know on our Facebook page.

The Kongalytics Team: Our Week in Tech News

The team at Kong are busy this week preparing for our showcase event in New York. We’ve gathered together an incredible panel of industry leaders to give their insight into how to defragment our digital marketing campaigns and create an integrated digital footprint. Register at

But we’ve also found time to check out what’s happening and round up the developments that caught our eye this week.


The balance between freedom of speech and truth is always a delicate one. Following accusations meddling in the US election of 2016, Twitter has announced changes to crack down on misuse of the platform and the rise of the bot.

Article via Social Media Today: Twitter announces changes to platform and API usage rules to crack down on misuse 


Understanding the consumer, targeting and getting detailed, granular information about audiences is something Facebook excels at. You don’t have to be a disrupter to take learnings from this report.

Article via Facebook: Build to Break Playbook


With the power to affect the thoughts and behaviours of their multitudes of followers, they’re not called ‘influencers’ for nothing. However, reports that one of the Kardashian klan wiped millions off the value of Snapchat may be overstated. Unfortunately for Snapchat, the slide of the messaging app had begun long before Kylie Jenner’s infamous tweet.

Article via Mashable: Did Kylie Jenner really screw over Snapchat?

Instagram Stories – popular locations, hashtags and filters

Facebook released some great stats recently on how people are using Instagram Stories. We had a quick study of these top locations, hashtags and filters and came to a few conclusions.

Not surprisingly, people are using Instagram stories on holiday. There are some big tourist destinations in there as well as highly populated locations.

instagram-1The top hashtags are also fairly expected – when you think of the essence of a personal Instagram story, it’s a journey through a person’s day, therefore the Top 3 of #Goodmorning, #Work and #Goodnight are no surprises. Maybe there’s a clue in there as to how best to organise your Instagram Stories for your brand!

Then of course, everyone loves a good filter and the most popular is the cute ‘Puppy Ears’ option. Aww! Use some of these filters for your brand to keep things fun and eye-catching…as long as it’s appropriate, obviously.

We’re interested to know how you use Instagram Stories both personally and as a business. Will any of these facts change the way you use the platform to engage with your audience? Get in touch with us on Facebook and let us know.

The Kongalytics Team: Our Week in Tech News

Clearly, the Kong team has been in full on reading mode this week. There are so many developments coming from all social platforms and Google that we’re keeping up at a great pace!


In reporting social media data, there are always discrepancies between Google Analytics and Facebook data, especially. As one gets to know patterns it’s easy to understand why there are differences, but to read these simple steps and understand it fully made for interesting realisations. Cookies are always a big element of Google Tracking, so anyone who has disabled them is already discounted as a number. An informative read!

Article via Social Media Today: 8 Reasons Why Google Analytics Data Will Never Match Your Facebook Insights


Twitter hashtags were 10 years old this week. Yes, TEN! The very first one was used by Chris Messina and the rest, as they say, is history. This article focused on how the hashtag symbol came to be used in the first place and it stems back to very early Internet days. Internet Relay Chat was a form of group chat rooms where hashtags were used to group similar messaged together, similar to Twitter. Amazing how time flies!

Article via Mashable:Twitter hashtags are 10 years old and they wouldn’t have happened without old-school texting


Online sales is becoming less about hard selling and more about offering good value in products and services. It’s not always easy to convince yourself that digital sales have to be different to selling in a store, for example, but there are simple, but effective, steps to take to make it easier to change your mindset on digital sales and create great customer relationships.

Article via Social Media Today: 5 Methods to Profit from the Digital Sales Transformation


When investing time in optimising Google Ads, it would be frustrating not to see results in the form of website clicks and conversions.  One of the largest reasons for people to not complete a conversion after clicking on ads is if landing pages aren’t mobile friendly. One in three smartphone users will switch to another website if yours doesn’t look good on the screen. Nearly two thirds leave if there are too many steps to complete or if what they’re looking for isn’t right in front of them. “Landing pages” is on its way from Google and will allow you to see which URLs in your account are mobile-friendly.

Article via Google Blog: Go beyond the click with the “Landing pages” page

The Kongalytics Team: Our Week in Tech News

Happy Friday everyone! That means that the Kong members team are ready to share the news that’s caught their attention this week. We’re all keeping a keen eye on different subjects across the web…


I’m all for backups! I’m one of those cautious people who has four copies of ALL photos taken on my phone, and when you take as many pictures of random things as I do, that’s a lot of pictures. So when Google released their desktop backup app this week I was very interested to check it out.  Obviously, there’s a ton of work on my laptop too so it’s nice to have an extra line of automatic defence against file losses.

Article via The Next Web: Google’s free desktop backup tool is now available


There’s no doubt that PPC is always changing and that automation is freeing up time, but there’s definitely more to come on that front from Google AdWords and Facebook Ads.  It’s always important to stay one step ahead and consider what is coming next, so it was really interesting to read seven other opinions from PPC experts and workflow.

Article via Adstage: The Future of PPC Automation: 7 Experts Weigh In


I’m constantly researching keywords and the benefits of the various types of words and phrases that Google Ads allow for. This week I’ve learnt even more about ‘long-tail’ keywords, which are are highly targeted phrases that serve a searcher’s decision making process. They generally have low search volume BUT high conversion rates. It’s a thought-provoking subject!

Article via How to Find & Target Long-Tail SEO Keywords

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