Category: Search Engine Optimisation

The Kongalytics Team: Our Week in Tech News

July 28, 2017 Comments Off on The Kongalytics Team: Our Week in Tech News Facebook, Online Advertising, Search Engine Optimisation

It’s been a big week for the Kong team – we’ve been over in New York AND featured in the Huffington Post. Aside from that, we’ve also had our eyes diverted to some really interesting news stories this week. Here’s what we’ve noticed…

Justine

This infographic from Data Never Sleeps – showing just how much data is generated every minute – caught my eye this week. With every online action logged, the sheer quantity of information available can seem overwhelming. As someone fairly new to the industry, it really underscores to me the importance of having the right tools at your disposal to distill all that data into usable information.

Article via We Are Social Media: Ever Wondered How Much Data Is Generated Every Minute?

Rocy

According to research of how people use Facebook by AaronZakowski.com, Facebook is more about socializing than buying. This raises the issue of translating the numbers to be solid conversions.

Considering that most social platform users are not in the “buy now” mindset, it’s a good strategy to set up a sales funnel. Fortunately, Facebook has a function to allow us to develop our own sales funnels.

A Facebook sales funnel is designed to capture users’ interest and nurture them until they’re ready to purchase. The idea is to use relevant messages that appeal to users at different stages in consideration for purchasing, moving them closer to conversion. You can do this with organic posts, but it’s more effective with reinforced and highly targeted Facebook ads, designed to appeal to users in particular stages of your funnel.

Article via Neil Patel Blog: The Step-by-Step Guide to Creating a Facebook Sales Funnel

Iva

We’ve been waiting for this feature to be live. We’ve tried it this week and I have to say it looks great. It makes such a visual impact to a basic Google search that implicates your business.

Article via Search Engine Land: Google Posts now live for all Google My Business users

10 things you need to know about ‘Mobilegeddon’

April 21, 2015 Comments Off on 10 things you need to know about ‘Mobilegeddon’ Blog, Search Engine Optimisation

10 things you need to know about ‘Mobilegeddon’

 

If the situation was a film the tagline would be, ‘today is the day – the online world is changing…forever!’ but our advice for you is not to panic.

As with all online changes, see the opportunity in change.google_flat_logo

Still not sure what’s going on? Here are 10 things you need to digest:

 

  • Google’s new algorithm will reward sites that are mobile friendly. This reflects the increase in people accessing the Internet via mobile devices
  • The changes will ONLY affect mobile searches, not desktop or tablet. But still, if you’re getting more than half of your website visits from users                                                    searching on mobile, that’s a big hit to be taking
  • You can use Google’s Mobile Friendly Test to see if your website will be affected by the changes
  • Don’t panic. There are ways to make your site mobile friendly and Google has put together a small guide to help you out
  • Work harder on your social media strategy in the meantime – your Facebook, Twitter and Google+ pages will all be highly visible on Google, with the right approach
  • Research shows that out of 25,000 top ranked website, 10,000 are unsuitable for a mobile audience
  • Up to 60% of website traffic is from a mobile device – seize the opportunity to go mobile while you remember
  • The good news is, as soon as you’ve got your website sorted, it will return to its rightful place in the mobile search rankings
  • Line spacing and font size are common features of a site that doesn’t pass the mobile friendly test
  • All of the algorithm changes may take a few weeks to be completed, so don’t be fooled if your website isn’t mobile friendly but still showing high up on a Google search today

Facebook Business Page Reach

January 20, 2015 Comments Off on Facebook Business Page Reach Blog, Online Advertising, Search Engine Optimisation, Social Media

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If you are a business owner who utilises Social Media to grow your business, you have probably already seen some signs of decreasing organic reach on your Facebook Business Page. There are some indications from Facebook that this trend will continue over the coming months and businesses will have to pay to get their content seen by potential customers.

This may seem alarming and will probably frustrate you and your team, but don’t get too worried – instead look at what opportunities may arise from having more control over the target audience that will see your content.

At Kong Digital, we are strong believers in data analysis. Understanding what is happening in your social network provides you with knowledge that allows for smarter decisions on your marketing campaigns on a daily basis. Having insight into the behaviours of your online community across social platforms, online advertising and SEO is a powerful tool that will ultimately help you to win in your sector.

integrated-campaignsBy categorising social media and online advertising campaigns, you will gain a better understanding of the true demographics of the people who are most interested in the various aspects of your business. You can therefore make sure that your content is promoted to the best possible audience both demographically and geographically. Analysing your social and advertising data on a regular basis will provide you with the necessary insights to make better decisions and drive positive ROI.

Facebook is obviously looking to increase its revenue by making businesses pay to get their content seen, but by doing this they are also giving you control of your target audience. Whether your content is seen by 1000, 10,000 or 100,000 people, if they’re not interested in what you have to offer then you are wasting your time and energy.

That’s why we say “Take Control”! Understand your target audience, know what content drives engagement, recognise the signs that highlight what’s working and what’s not. Get started by allocating a small budget for your social advertising and start pinpoint targeting your potential customers and tracking the ROI of your social and advertising activity.

zuckerberg-quote-1024x576By taking control, you will greatly increase your ROI in terms of both time and money you have put into your Social Media and Advertising activity. You will also see a much better reach to engagement ratio, which in return will have a positive effect on your organic presence on social media and search engines.

We look forward to sharing more in-depth strategies over the coming months on how to get the best ROI from your Social Media and Advertising campaigns.

robert-stamp

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