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What is the truth about Vero?

You might think that social media channels take up enough of our time already but – undeterred – we’ve recently been checking out the latest social media network called Vero. The design is clean, content is varied, and you can choose your audience from close friends to followers you may not even know.

A key difference is that Vero will work to a subscription, rather than advertiser-based, payment model so your feed won’t feature ads and there’s no algorithm. It’s all explained on their manifesto. There has been a spike in registrations in recent days – initially the first million early adopters (the offer has now been extended indefinitely) were rewarded with free membership for life. The resulting technical problems – delays in downloads and issuing verification codes, and problems accessing the site – plus fundamental criticisms such as the lack of a desktop interface are just some of the issues facing Vero.

Is Vero going to revolutionise the market? Hard to say – it faces stiff competition from marketer-friendly tools such as Instagram. We’d love to know if you have signed up, and what you think? Are its USPs enough to entice you, or have the teething issues put you off trying? Let us know on our Facebook page.

The Kongalytics Team: Our Week in Tech News

The team at Kong are busy this week preparing for our showcase event in New York. We’ve gathered together an incredible panel of industry leaders to give their insight into how to defragment our digital marketing campaigns and create an integrated digital footprint. Register at

But we’ve also found time to check out what’s happening and round up the developments that caught our eye this week.


The balance between freedom of speech and truth is always a delicate one. Following accusations meddling in the US election of 2016, Twitter has announced changes to crack down on misuse of the platform and the rise of the bot.

Article via Social Media Today: Twitter announces changes to platform and API usage rules to crack down on misuse 


Understanding the consumer, targeting and getting detailed, granular information about audiences is something Facebook excels at. You don’t have to be a disrupter to take learnings from this report.

Article via Facebook: Build to Break Playbook


With the power to affect the thoughts and behaviours of their multitudes of followers, they’re not called ‘influencers’ for nothing. However, reports that one of the Kardashian klan wiped millions off the value of Snapchat may be overstated. Unfortunately for Snapchat, the slide of the messaging app had begun long before Kylie Jenner’s infamous tweet.

Article via Mashable: Did Kylie Jenner really screw over Snapchat?

Black Friday is coming!

Black Friday is on November 24th and marks the day after Thanksgiving in the US. It is regarded as the start of the beginning of the Christmas shopping period in the United States and has been a trend stateside since the early fifties. The day is infamous as a frenzied day where shoppers aggressively seek bargains in retail stores when prices have been substantially slashed.

The trend reached the UK when online retail giant Amazon offered bargains to shoppers this side of the water in around 2010. Ever since then, it has become a trend in marketing in both Ireland and the UK. Smart Insights reported October 2017 that 76% of retailers will take part in Black Friday and will use it as part of their marketing plan.

Regardless of whether we celebrate Thanksgiving or not, it is safe to say most consumers in the UK and Ireland have started planning for the Christmas period as now that Halloween is behind us. Large retailers have changed over their advertising to a festive theme around this period. Consumers are mindful of their finances and plan out in advance when they will start their shopping and avail of various services in the winter season.

The Central Statistics Office in Ireland has reported that retail sales went up 0.9% from October to November in 2016. Retailers in the Republic of Ireland are now faced with a new challenge in light of Brexit and the decline of Sterling. Therefore, Black Friday could be an excellent opportunity for them to take advantage of this fluctuation (according to Retail Ireland).

For online retail, in terms of e-commerce, it is important to be mindful of a few things in implimenting your digital marketing plan for the winter season – paying special attention to Black Friday and Cyber Monday as important dates within your company’s marketing calender.

Retailers in the US will plan ahead for Black Friday. Emails, ads and promotions are sent out around 8am on Thanksgiving to allow shoppers to plan ahead and be well informed of upcoming deals and sales. Special attention to branding is also important. Be mindful of colours and the message you are sending out within your planned ads. According to Smart Insights, Amazon will begin Black Friday campaigning as soon as November 14th.

Website speed, user friendliness and optimisation and web security
Ensure your website is literally up to speed. Consumers are impatient when online shopping. A smooth, fast and easy experience is essentially why people online shop. Online shopping is a way of avoiding the chaos of in-store queues and crowds. The average website will fully display in 3 seconds. You are at risk of losing a sale if your website is not optimised and fast. Security is also vital at this point and is a major concern for online shoppers. Ensure your site is secure and payment is safe.

SEO is very important during the Christmas shopping season. Be mindful of what people are searching for. According to Smart Insights, “Black Friday” has 200,000 monthly searches in the UK. People are searching for it and your website should be ready to compete with the array of competitors with a similar plan of action. Be clear about the products and services you are selling and what your deals and discounts are. This again, goes back to branding and ads.

The Christmas season starts early in retail. Like your customers and clients, you must also be well prepared for the chaos!

Instagram Stories – popular locations, hashtags and filters

Facebook released some great stats recently on how people are using Instagram Stories. We had a quick study of these top locations, hashtags and filters and came to a few conclusions.

Not surprisingly, people are using Instagram stories on holiday. There are some big tourist destinations in there as well as highly populated locations.

instagram-1The top hashtags are also fairly expected – when you think of the essence of a personal Instagram story, it’s a journey through a person’s day, therefore the Top 3 of #Goodmorning, #Work and #Goodnight are no surprises. Maybe there’s a clue in there as to how best to organise your Instagram Stories for your brand!

Then of course, everyone loves a good filter and the most popular is the cute ‘Puppy Ears’ option. Aww! Use some of these filters for your brand to keep things fun and eye-catching…as long as it’s appropriate, obviously.

We’re interested to know how you use Instagram Stories both personally and as a business. Will any of these facts change the way you use the platform to engage with your audience? Get in touch with us on Facebook and let us know.

The Kongalytics Team: Our Week in Tech News

Clearly, the Kong team has been in full on reading mode this week. There are so many developments coming from all social platforms and Google that we’re keeping up at a great pace!


In reporting social media data, there are always discrepancies between Google Analytics and Facebook data, especially. As one gets to know patterns it’s easy to understand why there are differences, but to read these simple steps and understand it fully made for interesting realisations. Cookies are always a big element of Google Tracking, so anyone who has disabled them is already discounted as a number. An informative read!

Article via Social Media Today: 8 Reasons Why Google Analytics Data Will Never Match Your Facebook Insights


Twitter hashtags were 10 years old this week. Yes, TEN! The very first one was used by Chris Messina and the rest, as they say, is history. This article focused on how the hashtag symbol came to be used in the first place and it stems back to very early Internet days. Internet Relay Chat was a form of group chat rooms where hashtags were used to group similar messaged together, similar to Twitter. Amazing how time flies!

Article via Mashable:Twitter hashtags are 10 years old and they wouldn’t have happened without old-school texting


Online sales is becoming less about hard selling and more about offering good value in products and services. It’s not always easy to convince yourself that digital sales have to be different to selling in a store, for example, but there are simple, but effective, steps to take to make it easier to change your mindset on digital sales and create great customer relationships.

Article via Social Media Today: 5 Methods to Profit from the Digital Sales Transformation


When investing time in optimising Google Ads, it would be frustrating not to see results in the form of website clicks and conversions.  One of the largest reasons for people to not complete a conversion after clicking on ads is if landing pages aren’t mobile friendly. One in three smartphone users will switch to another website if yours doesn’t look good on the screen. Nearly two thirds leave if there are too many steps to complete or if what they’re looking for isn’t right in front of them. “Landing pages” is on its way from Google and will allow you to see which URLs in your account are mobile-friendly.

Article via Google Blog: Go beyond the click with the “Landing pages” page

The Kongalytics Team: Our Week in Tech News

Lots of new things coming from Facebook this week. Plus a solar eclipse, which isn’t something we can write about every week!


It didn’t escape my notice this week that Facebook is set to change its layout with the idea of making it more user friendly. There will be circular profile pictures, bigger link previews, and probably the biggest change it the look of the comments. In terms of being easy to use, Facebook probably doesn’t need too many changes, but a fresh look is always welcome.

Article via Marketing Land: Facebook redesigns news feed with larger link previews, circular profile photos


Video is the king of content at the moment, so this tool has caught my attention as something really useful for pulling together videos for Facebook quickly and easily. The impact of a moving visual for users is clear and to be able to add your own touch with logos and text is something everyone will be making use of.

Article via Facebook Business: Remix your existing videos with Videoshop


There’s a solar eclipse happening in the east of the US on Monday and Twitter is joining forces with nature to broadcast it live. Obviously, as many people as possible will love to go out and see this once in a lifetime event, but for anyone who will be working or if it’s cloudy, this is great! Most people will be tweeting away about the event anyway, so why not let them see it for themselves on screen?

Article via Digital Trends: Twitter joins the eclipse party with full coverage…


The Google Knowledge Graph is Google’s systematic way of putting facts, people and places together, to create interconnected search results that are more accurate and relevant. As marketers, we help our customers to build their knowledge database by figuring out exactly what the content is, who the target audience is and how to connect their searches with the right information.
Gaining traffic requires a long term strategy and there are three main steps highlighted in the blog for short term, which are very interesting.

Article via Neil Patel Blog: The Beginner’s Guide to Google’s Knowledge Graph

The Kongalytics Team: Our Week in Tech News

What a varied bag of news we’ve been looking at this week! The team has diversified into interests in marketing, business and even AI. Let us know your thoughts on Facebook.


This news means that advertisers won’t be paying for people who accidentally clicked on ads any more. It’s a common occurrence on Facebook – we all do it! Facebook will not count clicks where a user bounces back after two seconds or less. This may see reduced click numbers but will also further reduce wasted ad spend.

Article via Tech Crunch: Facebook says it’s removing accidental clicks from its ad network


With the breakthrough in augmented reality and AI, we are about to face rising issues such as gender equality and cultural diversity. Issues, accompanying our society for decades. A challenge but also an opportunity, AI can contribute to innovations in society and change in cognitive perceptions when it comes to gender equality and cultural diversity.

Article via Think with Google: AI: 3 Ways to Unlock Trust in Tech & Why Diversity is the Key


This simple guide to strategic business planning, advertising and more provides tips and techniques for advertising and PR, for non-marketing managers. It’s an all round easy to read piece that’s great to dip into when writing and planning. It covers fundamental aspects of marketing which sometimes helps to get back to basics.

Article via Business Balls: marketing and advertising tips


Facebook’s ‘Watch’ idea is heading to the US pretty soon. It’s a new platform for shows,  available on mobile, desktop and in TV apps. A mixture of live and recorded episodes follow a theme or storyline and will help users to discover things that they’ve never seen before. It’s an interesting concept and with the stratospheric rise of video it seems the right direction to head. It will surely create conversation and engagement.

Article via Facebook Newsroom: Introducing Watch, a new platform for shows on Facebook

The Kongalytics Team: Our Week in Tech News

It’s been a big week for the Kong team – we’ve been over in New York AND featured in the Huffington Post. Aside from that, we’ve also had our eyes diverted to some really interesting news stories this week. Here’s what we’ve noticed…


This infographic from Data Never Sleeps – showing just how much data is generated every minute – caught my eye this week. With every online action logged, the sheer quantity of information available can seem overwhelming. As someone fairly new to the industry, it really underscores to me the importance of having the right tools at your disposal to distill all that data into usable information.

Article via We Are Social Media: Ever Wondered How Much Data Is Generated Every Minute?


According to research of how people use Facebook by, Facebook is more about socializing than buying. This raises the issue of translating the numbers to be solid conversions.

Considering that most social platform users are not in the “buy now” mindset, it’s a good strategy to set up a sales funnel. Fortunately, Facebook has a function to allow us to develop our own sales funnels.

A Facebook sales funnel is designed to capture users’ interest and nurture them until they’re ready to purchase. The idea is to use relevant messages that appeal to users at different stages in consideration for purchasing, moving them closer to conversion. You can do this with organic posts, but it’s more effective with reinforced and highly targeted Facebook ads, designed to appeal to users in particular stages of your funnel.

Article via Neil Patel Blog: The Step-by-Step Guide to Creating a Facebook Sales Funnel


We’ve been waiting for this feature to be live. We’ve tried it this week and I have to say it looks great. It makes such a visual impact to a basic Google search that implicates your business.

Article via Search Engine Land: Google Posts now live for all Google My Business users

Facebook Messenger ads ready for beta release

This week, Facebook has announced that its Messenger ads are about to make they debut on a device near you!

The social giant has tested ads in Messenger in Australia and Thailand, and say that the beta version is now ready to reach the rest of the globe, offering businesses the ability to reach people within the Messenger app using their usual Facebook targeting methods.

This gives further scope to reach people who are active on Messenger directly on a mobile device – leaving a vast array of opportunities to promote products and services to people who are interested or even in your vicinity.

In its release blog, Facebook quotes Michiel Tops, General Manager of Marketing and Communications of Australian department store David Jones, who says:

“Messenger ads have been a powerful addition to our digital advertising campaigns, helping us reach our customers where they are already active and engaged. And thanks to placement optimisation across Facebook, Instagram, Audience Network and now Messenger, we’re able to continue to optimise our advertising spend and further drive business results.”

Messenger ads will appear in the home tab of the Messenger mobile app and ads can lead to a website or a Messenger conversation.

Check out the Facebook Business blog for more.

The Kongalytics Team: Our Week in Tech News

Happy Friday everyone! That means that the Kong members team are ready to share the news that’s caught their attention this week. We’re all keeping a keen eye on different subjects across the web…


I’m all for backups! I’m one of those cautious people who has four copies of ALL photos taken on my phone, and when you take as many pictures of random things as I do, that’s a lot of pictures. So when Google released their desktop backup app this week I was very interested to check it out.  Obviously, there’s a ton of work on my laptop too so it’s nice to have an extra line of automatic defence against file losses.

Article via The Next Web: Google’s free desktop backup tool is now available


There’s no doubt that PPC is always changing and that automation is freeing up time, but there’s definitely more to come on that front from Google AdWords and Facebook Ads.  It’s always important to stay one step ahead and consider what is coming next, so it was really interesting to read seven other opinions from PPC experts and workflow.

Article via Adstage: The Future of PPC Automation: 7 Experts Weigh In


I’m constantly researching keywords and the benefits of the various types of words and phrases that Google Ads allow for. This week I’ve learnt even more about ‘long-tail’ keywords, which are are highly targeted phrases that serve a searcher’s decision making process. They generally have low search volume BUT high conversion rates. It’s a thought-provoking subject!

Article via How to Find & Target Long-Tail SEO Keywords

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