Month: March 2018

What is the truth about Vero?

You might think that social media channels take up enough of our time already but – undeterred – we’ve recently been checking out the latest social media network called Vero. The design is clean, content is varied, and you can choose your audience from close friends to followers you may not even know.

A key difference is that Vero will work to a subscription, rather than advertiser-based, payment model so your feed won’t feature ads and there’s no algorithm. It’s all explained on their manifesto. There has been a spike in registrations in recent days – initially the first million early adopters (the offer has now been extended indefinitely) were rewarded with free membership for life. The resulting technical problems – delays in downloads and issuing verification codes, and problems accessing the site – plus fundamental criticisms such as the lack of a desktop interface are just some of the issues facing Vero.

Is Vero going to revolutionise the market? Hard to say – it faces stiff competition from marketer-friendly tools such as Instagram. We’d love to know if you have signed up, and what you think? Are its USPs enough to entice you, or have the teething issues put you off trying? Let us know on our Facebook page.

The Kongalytics Team: Our Week in Tech News

The team at Kong are busy this week preparing for our showcase event in New York. We’ve gathered together an incredible panel of industry leaders to give their insight into how to defragment our digital marketing campaigns and create an integrated digital footprint. Register at

But we’ve also found time to check out what’s happening and round up the developments that caught our eye this week.


The balance between freedom of speech and truth is always a delicate one. Following accusations meddling in the US election of 2016, Twitter has announced changes to crack down on misuse of the platform and the rise of the bot.

Article via Social Media Today: Twitter announces changes to platform and API usage rules to crack down on misuse 


Understanding the consumer, targeting and getting detailed, granular information about audiences is something Facebook excels at. You don’t have to be a disrupter to take learnings from this report.

Article via Facebook: Build to Break Playbook


With the power to affect the thoughts and behaviours of their multitudes of followers, they’re not called ‘influencers’ for nothing. However, reports that one of the Kardashian klan wiped millions off the value of Snapchat may be overstated. Unfortunately for Snapchat, the slide of the messaging app had begun long before Kylie Jenner’s infamous tweet.

Article via Mashable: Did Kylie Jenner really screw over Snapchat?

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