Month: August 2017

Instagram Stories – popular locations, hashtags and filters

Facebook released some great stats recently on how people are using Instagram Stories. We had a quick study of these top locations, hashtags and filters and came to a few conclusions.

Not surprisingly, people are using Instagram stories on holiday. There are some big tourist destinations in there as well as highly populated locations.

instagram-1The top hashtags are also fairly expected – when you think of the essence of a personal Instagram story, it’s a journey through a person’s day, therefore the Top 3 of #Goodmorning, #Work and #Goodnight are no surprises. Maybe there’s a clue in there as to how best to organise your Instagram Stories for your brand!

Then of course, everyone loves a good filter and the most popular is the cute ‘Puppy Ears’ option. Aww! Use some of these filters for your brand to keep things fun and eye-catching…as long as it’s appropriate, obviously.

We’re interested to know how you use Instagram Stories both personally and as a business. Will any of these facts change the way you use the platform to engage with your audience? Get in touch with us on Facebook and let us know.

The Kongalytics Team: Our Week in Tech News

Clearly, the Kong team has been in full on reading mode this week. There are so many developments coming from all social platforms and Google that we’re keeping up at a great pace!


In reporting social media data, there are always discrepancies between Google Analytics and Facebook data, especially. As one gets to know patterns it’s easy to understand why there are differences, but to read these simple steps and understand it fully made for interesting realisations. Cookies are always a big element of Google Tracking, so anyone who has disabled them is already discounted as a number. An informative read!

Article via Social Media Today: 8 Reasons Why Google Analytics Data Will Never Match Your Facebook Insights


Twitter hashtags were 10 years old this week. Yes, TEN! The very first one was used by Chris Messina and the rest, as they say, is history. This article focused on how the hashtag symbol came to be used in the first place and it stems back to very early Internet days. Internet Relay Chat was a form of group chat rooms where hashtags were used to group similar messaged together, similar to Twitter. Amazing how time flies!

Article via Mashable:Twitter hashtags are 10 years old and they wouldn’t have happened without old-school texting


Online sales is becoming less about hard selling and more about offering good value in products and services. It’s not always easy to convince yourself that digital sales have to be different to selling in a store, for example, but there are simple, but effective, steps to take to make it easier to change your mindset on digital sales and create great customer relationships.

Article via Social Media Today: 5 Methods to Profit from the Digital Sales Transformation


When investing time in optimising Google Ads, it would be frustrating not to see results in the form of website clicks and conversions.  One of the largest reasons for people to not complete a conversion after clicking on ads is if landing pages aren’t mobile friendly. One in three smartphone users will switch to another website if yours doesn’t look good on the screen. Nearly two thirds leave if there are too many steps to complete or if what they’re looking for isn’t right in front of them. “Landing pages” is on its way from Google and will allow you to see which URLs in your account are mobile-friendly.

Article via Google Blog: Go beyond the click with the “Landing pages” page

The Kongalytics Team: Our Week in Tech News

Lots of new things coming from Facebook this week. Plus a solar eclipse, which isn’t something we can write about every week!


It didn’t escape my notice this week that Facebook is set to change its layout with the idea of making it more user friendly. There will be circular profile pictures, bigger link previews, and probably the biggest change it the look of the comments. In terms of being easy to use, Facebook probably doesn’t need too many changes, but a fresh look is always welcome.

Article via Marketing Land: Facebook redesigns news feed with larger link previews, circular profile photos


Video is the king of content at the moment, so this tool has caught my attention as something really useful for pulling together videos for Facebook quickly and easily. The impact of a moving visual for users is clear and to be able to add your own touch with logos and text is something everyone will be making use of.

Article via Facebook Business: Remix your existing videos with Videoshop


There’s a solar eclipse happening in the east of the US on Monday and Twitter is joining forces with nature to broadcast it live. Obviously, as many people as possible will love to go out and see this once in a lifetime event, but for anyone who will be working or if it’s cloudy, this is great! Most people will be tweeting away about the event anyway, so why not let them see it for themselves on screen?

Article via Digital Trends: Twitter joins the eclipse party with full coverage…


The Google Knowledge Graph is Google’s systematic way of putting facts, people and places together, to create interconnected search results that are more accurate and relevant. As marketers, we help our customers to build their knowledge database by figuring out exactly what the content is, who the target audience is and how to connect their searches with the right information.
Gaining traffic requires a long term strategy and there are three main steps highlighted in the blog for short term, which are very interesting.

Article via Neil Patel Blog: The Beginner’s Guide to Google’s Knowledge Graph

The Kongalytics Team: Our Week in Tech News

What a varied bag of news we’ve been looking at this week! The team has diversified into interests in marketing, business and even AI. Let us know your thoughts on Facebook.


This news means that advertisers won’t be paying for people who accidentally clicked on ads any more. It’s a common occurrence on Facebook – we all do it! Facebook will not count clicks where a user bounces back after two seconds or less. This may see reduced click numbers but will also further reduce wasted ad spend.

Article via Tech Crunch: Facebook says it’s removing accidental clicks from its ad network


With the breakthrough in augmented reality and AI, we are about to face rising issues such as gender equality and cultural diversity. Issues, accompanying our society for decades. A challenge but also an opportunity, AI can contribute to innovations in society and change in cognitive perceptions when it comes to gender equality and cultural diversity.

Article via Think with Google: AI: 3 Ways to Unlock Trust in Tech & Why Diversity is the Key


This simple guide to strategic business planning, advertising and more provides tips and techniques for advertising and PR, for non-marketing managers. It’s an all round easy to read piece that’s great to dip into when writing and planning. It covers fundamental aspects of marketing which sometimes helps to get back to basics.

Article via Business Balls: marketing and advertising tips


Facebook’s ‘Watch’ idea is heading to the US pretty soon. It’s a new platform for shows,  available on mobile, desktop and in TV apps. A mixture of live and recorded episodes follow a theme or storyline and will help users to discover things that they’ve never seen before. It’s an interesting concept and with the stratospheric rise of video it seems the right direction to head. It will surely create conversation and engagement.

Article via Facebook Newsroom: Introducing Watch, a new platform for shows on Facebook

Scroll to top