Lots of new things coming from Facebook this week. Plus a solar eclipse, which isn’t something we can write about every week!

Sandra

It didn’t escape my notice this week that Facebook is set to change its layout with the idea of making it more user friendly. There will be circular profile pictures, bigger link previews, and probably the biggest change it the look of the comments. In terms of being easy to use, Facebook probably doesn’t need too many changes, but a fresh look is always welcome.

Article via Marketing Land: Facebook redesigns news feed with larger link previews, circular profile photos

Robert

Video is the king of content at the moment, so this tool has caught my attention as something really useful for pulling together videos for Facebook quickly and easily. The impact of a moving visual for users is clear and to be able to add your own touch with logos and text is something everyone will be making use of.

Article via Facebook Business: Remix your existing videos with Videoshop

Lucy

There’s a solar eclipse happening in the east of the US on Monday and Twitter is joining forces with nature to broadcast it live. Obviously, as many people as possible will love to go out and see this once in a lifetime event, but for anyone who will be working or if it’s cloudy, this is great! Most people will be tweeting away about the event anyway, so why not let them see it for themselves on screen?

Article via Digital Trends: Twitter joins the eclipse party with full coverage…

Rocy

The Google Knowledge Graph is Google’s systematic way of putting facts, people and places together, to create interconnected search results that are more accurate and relevant. As marketers, we help our customers to build their knowledge database by figuring out exactly what the content is, who the target audience is and how to connect their searches with the right information.
Gaining traffic requires a long term strategy and there are three main steps highlighted in the blog for short term, which are very interesting.

Article via Neil Patel Blog: The Beginner’s Guide to Google’s Knowledge Graph

What a varied bag of news we’ve been looking at this week! The team has diversified into interests in marketing, business and even AI. Let us know your thoughts on Facebook.

Robert

This news means that advertisers won’t be paying for people who accidentally clicked on ads any more. It’s a common occurrence on Facebook – we all do it! Facebook will not count clicks where a user bounces back after two seconds or less. This may see reduced click numbers but will also further reduce wasted ad spend.

Article via Tech Crunch: Facebook says it’s removing accidental clicks from its ad network

Iva

With the breakthrough in augmented reality and AI, we are about to face rising issues such as gender equality and cultural diversity. Issues, accompanying our society for decades. A challenge but also an opportunity, AI can contribute to innovations in society and change in cognitive perceptions when it comes to gender equality and cultural diversity.

Article via Think with Google: AI: 3 Ways to Unlock Trust in Tech & Why Diversity is the Key

Paula

This simple guide to strategic business planning, advertising and more provides tips and techniques for advertising and PR, for non-marketing managers. It’s an all round easy to read piece that’s great to dip into when writing and planning. It covers fundamental aspects of marketing which sometimes helps to get back to basics.

Article via Business Balls: marketing and advertising tips

Lucy

Facebook’s ‘Watch’ idea is heading to the US pretty soon. It’s a new platform for shows,  available on mobile, desktop and in TV apps. A mixture of live and recorded episodes follow a theme or storyline and will help users to discover things that they’ve never seen before. It’s an interesting concept and with the stratospheric rise of video it seems the right direction to head. It will surely create conversation and engagement.

Article via Facebook Newsroom: Introducing Watch, a new platform for shows on Facebook