Month: July 2017

The Kongalytics Team: Our Week in Tech News

It’s been a big week for the Kong team – we’ve been over in New York AND featured in the Huffington Post. Aside from that, we’ve also had our eyes diverted to some really interesting news stories this week. Here’s what we’ve noticed…

Justine

This infographic from Data Never Sleeps – showing just how much data is generated every minute – caught my eye this week. With every online action logged, the sheer quantity of information available can seem overwhelming. As someone fairly new to the industry, it really underscores to me the importance of having the right tools at your disposal to distill all that data into usable information.

Article via We Are Social Media: Ever Wondered How Much Data Is Generated Every Minute?

Rocy

According to research of how people use Facebook by AaronZakowski.com, Facebook is more about socializing than buying. This raises the issue of translating the numbers to be solid conversions.

Considering that most social platform users are not in the “buy now” mindset, it’s a good strategy to set up a sales funnel. Fortunately, Facebook has a function to allow us to develop our own sales funnels.

A Facebook sales funnel is designed to capture users’ interest and nurture them until they’re ready to purchase. The idea is to use relevant messages that appeal to users at different stages in consideration for purchasing, moving them closer to conversion. You can do this with organic posts, but it’s more effective with reinforced and highly targeted Facebook ads, designed to appeal to users in particular stages of your funnel.

Article via Neil Patel Blog: The Step-by-Step Guide to Creating a Facebook Sales Funnel

Iva

We’ve been waiting for this feature to be live. We’ve tried it this week and I have to say it looks great. It makes such a visual impact to a basic Google search that implicates your business.

Article via Search Engine Land: Google Posts now live for all Google My Business users

Facebook Messenger ads ready for beta release

This week, Facebook has announced that its Messenger ads are about to make they debut on a device near you!

The social giant has tested ads in Messenger in Australia and Thailand, and say that the beta version is now ready to reach the rest of the globe, offering businesses the ability to reach people within the Messenger app using their usual Facebook targeting methods.

This gives further scope to reach people who are active on Messenger directly on a mobile device – leaving a vast array of opportunities to promote products and services to people who are interested or even in your vicinity.

In its release blog, Facebook quotes Michiel Tops, General Manager of Marketing and Communications of Australian department store David Jones, who says:

“Messenger ads have been a powerful addition to our digital advertising campaigns, helping us reach our customers where they are already active and engaged. And thanks to placement optimisation across Facebook, Instagram, Audience Network and now Messenger, we’re able to continue to optimise our advertising spend and further drive business results.”

Messenger ads will appear in the home tab of the Messenger mobile app and ads can lead to a website or a Messenger conversation.

Check out the Facebook Business blog for more.

The Kongalytics Team: Our Week in Tech News

Happy Friday everyone! That means that the Kong members team are ready to share the news that’s caught their attention this week. We’re all keeping a keen eye on different subjects across the web…

Lucy

I’m all for backups! I’m one of those cautious people who has four copies of ALL photos taken on my phone, and when you take as many pictures of random things as I do, that’s a lot of pictures. So when Google released their desktop backup app this week I was very interested to check it out.  Obviously, there’s a ton of work on my laptop too so it’s nice to have an extra line of automatic defence against file losses.

Article via The Next Web: Google’s free desktop backup tool is now available

Robert

There’s no doubt that PPC is always changing and that automation is freeing up time, but there’s definitely more to come on that front from Google AdWords and Facebook Ads.  It’s always important to stay one step ahead and consider what is coming next, so it was really interesting to read seven other opinions from PPC experts and workflow.

Article via Adstage: The Future of PPC Automation: 7 Experts Weigh In

Iva

I’m constantly researching keywords and the benefits of the various types of words and phrases that Google Ads allow for. This week I’ve learnt even more about ‘long-tail’ keywords, which are are highly targeted phrases that serve a searcher’s decision making process. They generally have low search volume BUT high conversion rates. It’s a thought-provoking subject!

Article via Inc.com: How to Find & Target Long-Tail SEO Keywords

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