Month: June 2017

The Kongalytics Team: Our Week in Tech News

As you might imagine, the team members at Kong Digital are quite the tech enthusiasts. We spend lunch times browsing the latest news, testing gadgets and dreaming of owning the next big thing. Obviously, we’re also keen on new developments in all things Internet and marketing too.

We’d love to share with you some of the things that stood out to us on a weekly basis. As individuals, our tastes and interests vary – we hope that sharing our favourite stories and articles gives you a small insight into the personalities that make the Kong team!


Picture this: 2 shops are right next to each other. However, one attracts more customers than the other, although both have the same goods. This is for one reason; the one shop that attracts more customers uses the concept of interaction with people. This is in terms of consumer suggestions, attractive offers, contests and displays. These methods draw more people, as the overall environment makes a customer feel more comfortable.

In terms of web design, the concept can work in the same manner. If a website is one sided in expressing content about your company, product or service, users will feel bored. Isn’t communication the best thing? Why not make it happen on your website?

Article via Business 2 Community: How Human-Computer Interaction (HCI) Helps to Guide Better UI Design


I’ve been learning a lot about the use of video in advertising recently, because there’s so much to keep up with – it’s an ever evolving landscape! This particular article answered some of my FAQs, particularly on KPIs. It also confirms that benchmarks aren’t always possible although they’re something that many like to aspire to or surpass. I’m sure I’ll be reading something new every week on video marketing!

Article via Think With Google: How to Identify the Right KPIs for Online Video: Lessons From Google BrandLab


I shared this within the team this week and it’s fair to say the whole team was amazed by the numbers being thrown around. Of course, we all know the importance of Google and Facebook for advetsiting, but I think this gives everyone more of an idea of how key is is to get campaigns right, because there’s stiff competition out there!

Article via Google and Facebook Now Make More From Ads Than Every Newspaper, Magazine, and Radio Network In the World Combined


I’ve owned a OnePlus since meeting their team at the Web Summit in 2015, so this week I’ve been reading a lot of reviews following the announcement of the OnePlus 5 last week. I’ve read mostly good reviews so far but there is the feeling that it could have been so much better, especially given that their price scale has risen. So now I’m on the fence as to whether to buy one or not!

Article via Forbes: OnePlus 5 Review: A Risky Gamble Against Samsung And Apple

Are your marketing plans summer ready?

Summer is well and truly upon us with the solstice occurring yesterday and some sporadic hot weather putting smiles on faces.

But for online marketers and advertisers, we’ve often found that social media and online advertising analytics show slight dips in summer months, sometimes showing lower click throughs and engagements on warmer days.

School holidays, summer holidays and generally getting out and about more are just a few reasons for audiences becoming less reactive than in the winter months.

This means it’s highly important to plan summer campaigns meticulously and take all of the above factors into consideration. We’ve come up with a few tips for summer marketing based on our previous experience of making social media campaigns and online advertising work in better weather…

1/ Special Offers

pi7nmqyi9Does your business have something to offer in summer? Do you have outdoor space that people should be making use of, maybe suitable for kids on school holidays? Give them something not to miss. Ideas include:

• 10% off entry prices on one weekend for people who follow you on Facebook/Instagram
• Free cold drink for anyone who retweets a specific tweet
• Offer a free branded fan/tumbler when people book tickets/appointments through your website

HINT: Data is king (well, content might argue with that). Keep this in mind when creating competitions or
offers – maximize the potential to capture email addresses especially.

2/ Target mobile

Put your efforts into mobile advertising. People are outside at home or on holiday so they’re more likely to be browsing online through a mobile device. Okay, we know this is generally the case anyway but even more so when the weather’s nice and people don’t want to be stuck indoors on a desktop or laptop.

3/ Consider the time of day

Focus your ads around times of the day people are more likely to be online. If people are at home in the evenings, the chances are they’re settling in later than they would in the winter. They also might be more likely to go out over the weekend rather than stay in with a box-set, so bear this in mind too…we realise that’s not always easy!

4/ Make content relevant

8c6opzb9iKeep your imagery summery and colorful to awaken all the senses that summer brings (or at least it should, if the weather is agreeable). For example:

• Illustrate someone using your product on a beach front
• Picture someone wearing your clothes having fun in the park
• Make text over images bright and cheerful

The same rules apply to copy. Use vibrant language to stir summer feelings within your target audience. Just put yourself in their shoes – what would you want to hear as a consumer in summer?

HINT: Don’t be afraid to put relevant emojis in text. Emojis stir emotions and catch attention…science says so! But don’t go off topic.

Hopefully, these basic tips will give you a few ideas for your upcoming social campaigns and online ads. Give us a shout if you’d like more advice!

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