Month: June 2015

5 things that caught our eye this week

June 26, 2015 Comments Off on 5 things that caught our eye this week Blog

 

It’s been a busy week both online and in the Kongalytics office, so we thought we’d just give you a quick round-up of all the things we think are noteworthy from the last seven days.

Got anything to add? Let us know.

Taylor Swift will take over the world –

Taylor’s great isn’t she? This week she made Apple backtrack over its decision not to pay artists during users’ trial periods of its new streaming service Apple Music. She has since decided that she will allow her hit album ‘1989’ to be streamed.

Basically, the online world can’t get enough of Taylor and want her to fight all of their battles.

Soccer and Vine go hand-in-hand –

More soccer clubs are taking up social media opportunities and it has to be said that many are getting better at it too.

The Premier League’s Watford FC has become the latest club to join Vine and plan to add more exclusive content to their ever-growing online presence.


Dropbox hits an all time high –

There are now over 400 million registered users of Dropbox, which is a staggering number of people across the world using its cloud services.

They also proudly let slip that 1.2 billion files are synchronised every day. We’ll leave you to digest that number!

We’re big fans of Dropbox so it’s great to know that the company really is hitting the big time.

Who’s the Twitter boss? –

It’s hotting up in the battle for Twitter’s CEO title. After Dick Costolo announced that he would step down on July 1st, it was expected that Jack Dorsey would take over at the top, but Twitter bosses have warned that he must let his position within Square go first.

‘Take your dog to work’ day is a great as it sounds –

Oh yes, this one’s a winner. People took their dogs to work and then snapped away and posted plenty of pictures online. Need we say more?

 

 

 

Take Your Time – Facebook makes algorithm changes.

June 22, 2015 Comments Off on Take Your Time – Facebook makes algorithm changes. Social Media

Facebook has had another change of heart – it’s decided to alter its algorithms, again.

Whereas previously, content was presented in news feeds to those who interacted more often with the pages, it will now take in to consideration the amount of time spent looking at the posts.

Facebook seem to be recognizing the fact that we don’t all comment, like and share whenever we take an interest in something. Whether that’s down to embarrassment or fear of ‘over-liking’ we can’t be sure, but the fact is that people do take the time to look at external links and photo albums, especially within the Facebook app.

Before all the marketers start jumping up and down with joy, no, this isn’t going to mean that your ad spend can decrease. Take some comfort in that it also doesn’t mean it needs to increase.

mouse_scrollIn their blog announcement, Facebook very clearly stated: “We do not expect Pages to see significant changes in distribution as a result of this update.”

This does seem like a contradiction, doesn’t it? Facebook is saying ‘ok, we’ll make sure more people see content that they are interested in’, but it’s making a pretty plain statement to highlight that this won’t increase reach.

Perhaps images are the key to this update. Create bold, eye-catching images that people won’t scroll past too quickly, and you might just notice that a few more people begin to interact with you.

As always, Facebook is trying to make its platform more interesting, image driven and newsworthy. Keep this all in mind when putting together your creatively genius posts!

Catch up with the Facebook blog post about this update here.

lucy-stamp

 

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