11 Best Practice Tips for Twitter
Top Practices for Twitter
If your Twitter account just isn’t working out for you, take a look at a few of the pointers we’ve put together. Make a tick-list. How many are you currently achieving?
- IMAGES: Tweets with images perform approximately twice as well as ones without an image.
- DIRECT: You’ve only got 140 characters – make ‘em count! If you want your followers to take an action, tell them.
- TO THE POINT: Tweets less than 100 characters get better engagement on average.
- TIME: There are ALWAYS people browsing Twitter, but lunch time shows a general peak in activity and engagement.
- LOOKS GOOD: Use short URLs, stick to one hashtag and throw in a nice image – it’s easy to make a tweet look messy, so cast your eye over it one more time before you click send.
- BACKSTAGE: Twitter is great for behind-the-scenes footage. There is free reign to talk about a single event all day, without your followers getting tired of seeing one thing covered.
- CHAT: Don’t be afraid to reply to others, interact and converse about relevant topics.
- REPLIES VS MENTIONS: Remember to put a “.” before an @ at the beginning of a tweet if you want everyone to see it. If you don’t, it will be a reply rather than a mention, and only followers of the account you tweeted will see it.
- FORMAT: A good format to use for tweets is: Content. Link. Opinion.
- ORIGINAL: Your own content gives better results for your analytics than retweets, unless you edit or ‘comment’.
- TIMELY: People use Twitter to find out about things that are happening now, not last week. Keep it fresh, current and relevant.