UNIVERSAL MUSIC

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Universal Music Group is regarded as the world’s leading music company, committed to artistry, innovation and entrepreneurship. As digital technology refashions the world, their unmatched commitment to lead in developing new services, platforms and business models for the delivery of music and related content empowers innovators and allows new commercial and artistic opportunities to flourish.

We commenced working with the team in Universal Music (Ireland) in 2013, working with global artists such as U2, Hozier and Taylor Swift. With our tool, Kongalytics was able to have a very significant impact on how the music industry got to grips with an ever changing environment. By providing a platform that allows Universal Music to track all activity from the first click on social media & online advertising campaigns right through to the download & streaming conversions on iTunes, Spotify & Google Play, Universal Music are now able to make real time decisions to maximise the impact of their online campaigns and serve the most valuable content to the most relevant audiences.

Results

Over the last 18 months, working closely with the Universal team, we have helped them deliver the following:

10 times better return on their investment by using our tool Kongalytics.

Their online community has grown phenomenally to in excess of 200,000.

Community engagement levels have increased by 313%.

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