Category: Online Advertising

6 great Simpsons quotes and how they relate to online marketing

We know that some of you could turf out Simpsons quotes like there’s no tomorrow, but have you ever thought about how some of them can actually relate to your career as an online marketer? No?
We’ll help you out then…

homer-panicNow we play the waiting game…Ahh, the waiting game sucks. Let’s play Hungry Hungry Hippos!” Homer Simpson   

Online marketing isn’t a waiting game. There’s plenty you can be doing in between your campaigns. Think about the strategic spend you can place on your social campaigns and targeting, which means that your wait time for results will be minimal. Granted, there’s a certain amount of being patient, but there’s so much more that can be done than creating campaigns and anticipating

“I used to be with it, but then they changed what “it” was, and now what I’m with isn’t it. And what’s “it” seems weird and scary to me.” Grampa Simpsontumblr_mgzy4uqbxr1qfrrv2o1_500
Well yes, this much is true – there are changes going on all the time in the online marketing world. One minute you know what you’re doing and the next it’s all changed.Trends come and go, even platforms change their interface at the blink of an eye. Keeping up is just part of a life in marketing and branding. The beauty of tracking online campaigns is the speed at which reactions can take place in order to keep everything relevant, cost effective and visible.

“I’d be mortified if someone ever made a lousy product with the Simpson name on it.” Lisa Simpson

Ah yes, the importance of perfection! We all know nobody’s perfect, but getting as close as you can is vital when putting your name out there. Your social accounts, online ads and website all proudly carry your name and branding and represent everything that’s great about you; company values, products, customer service. If you’re not proud to put your name to something, think twice before publishing to the world via online.

“Science. What’s science ever done for us?”  Moe the Bartender
board-03-moes-electricityB..b..but science is everywhere! Believe it or not, there is a science behind everything you do in a marketing campaign. From the techniques you use to draw the eye to an ad, to the processes you use to get it seen and promoted, there are the sciences to all aspects of online advertising and marketing. Our analytics services might just help you out with that side of your business.

“Just because I don’t care doesn’t mean that I don’t understand.” Homer Simpson

Getting your messages seen by people is the first step. Getting them to care is the next one. Creating and publishing quality content is a start, but by continuing to target those who have genuine interest in your product, service or brand you’ll go a long way to making people care. There comes a time to accept that not everyone on the planet needs you, but those who want to share your greatness with you will build an authentic relationship with your business online. People might understand your message, but do they care?

“Yes, but I’d trade it all for a little more.” Mr. Burns
More, more, more…There’s a part of every marketer that wants more.giphy Sometimes it’s about testing the water to see what reaction you can gauge from an online campaign. Other times you’re sure you’ve got it spot on and, hey presto, it works. The idea is to target your audience, not just the masses. Check back into your online analytics at regular intervals and take it all in for a moment. Listen to what the results say, and don’t get greedy. If you’ve reached your peak audience, great job! Pushing it too far may result in negative effects.

Instagram Advertising – It’s Nearly Here

Facebook owned company Instagram has recently launched a new advertising service for marketers to enjoy.

The photo sharing social media site, which has recently hit over 400 million users, has grown at a rapid pace since its launch in 2010.

Just over a year ago Instagram began testing how their advertising would work by allowing trusted marketing partners to avail of the service, however, over the past few months Instagram has allowed for other companies to test their new service.

As of September 2015, Instagram has announced the following additional features.

“Landscape photo and video to unlock new creative opportunities and give ads a more cinematic feel

Video ads of up to 30 seconds in length, so brands can engage in richer storytelling

Marquee, a new premium product that helps drive mass awareness and expanded reach in a short time-frame—perfect for events like movie premieres and new product launches

Delivery and optimization tools to manage and drive the best performance of campaigns across Facebook and Instagram”

 

In comparison to other social media sites such as Facebook and Twitter, people tend to focus more on content they see on Instagram. This means that the opportunity to post ads on Instagram will provide marketers with the chance to reach a whole new audience.

The focus now is on how to utilize this service in order to effectively reach your company’s target audience.

As Instagram is based purely on visually appealing information, it is important to deliver relevant, high quality content which is targeted to the right people.

It is also important to frequently post content and at the right times to reach your audience and maintain their interest. This can be achieved by regularly placing engaging and targeted ads and by being consistent.

A final tip is to ensure to take advantage of how Facebook and Instagram are integrated.

The opportunity to use the same tools across both social media platforms offers multiple benefits for companies, including, the best targeting possibilities in the world. The option to use these two platforms allows for marketers to target specifically down to geography, interests, education and more. This, as a result, allows for companies to reach the widest audience possible.

We’ll be bringing you more blogs soon on Instagram advertising development, and step-by-step guides to help you understand how and why to target your audiences.

sandra-stamp

‘Drive’ Online Sales – Hit Customers That Are “In Market”

Last year, I bought my first car. It was an

exciting time, but as someone who likes to partake in a lot of research before making a purchase, it was also a little bit stressful.

I was looking for resources to make it as easy for me as possible and I naturally turned to online sources to assist my decisions.

After looking at various car sales websites, review sites and forums, I can honestly say that my head was fried.

I’m also a bit of a Facebook addict (maybe that goes with the job territory!) so as I was regularly flicking through my timeline, I noticed a gradual increase in targeted ads.

The one that struck me the most and sticks in my mind to this day was a Facebook ad to highlight the introduction of the new Ford EcoSport to the market.

Although we all like to think of ourselves as people who aren’t easily swayed by advertising, I have to say I was really taken with this

particular one. My thought process was something along the lines of –drive-online-sales-hit-customers-that-are-in-market

  • Yes, it looks nice and shiny
  • Ooh look, I could get credit and pay it off monthly
  • I’d be the first to have a new product – cool!
  • It would solve my undeniable problem of having no transport

Although I didn’t end up buying one, at the time the ads addressed all of my problems. Isn’t that what a targeted ad should do? It was near on perfect.

Having since done a bit of research into the Ford EcoSport advertising strategy, it turns out they did intentionally make big waves in social advertising that year. They focused solely on social ads to get the word out about their brand new product.

It worked a treat, as Ford sold all 500 limited edition cars before the campaign was due to come to and end. Check out more details on the Ford strategy here.

Facebook tends to agree that it is the ideal platform for sales leads in the automotive market. It reveals these stats as having a role in its influence to purchase vehicles:

  • 60% of people are “in market” for a car for at least 6 months
  • 27% of people report doing most of their vehicle research on a mobile device
  • More than 7 in 10 mobile-first consumers report feeling overwhelmed by all the information that is available
  • 65% of these mobile-first consumers worry that they’re going to make the wrong decision

It also highlights the potential problems that current advertisers face and how they can further capitalize on their advertising spend:

“By the last month before purchase, most people have narrowed down the type, size, fuel source, brand and other vehicle features for their car-purchasing decision. In fact, 59% of average car buyers have narrowed down their choice of vehicle to 1–2 cars by the last month before purchase. But this last month is when people say they are exposed to the most car ads on digital. This signals an opportunity for marketers to reach and influence car buyers on digital earlier in the purchase cycle, when they are still trying to decide on their choice of vehicle and features.”

Let these be small lessons towards understanding the needs of a potential customer. Go the distance to identify the problems that your products and services offer and be sure to address them in ads using imagery and clever wording.

While we agree that to only use one medium to advertise is a risky strategy, this success story proves that if done right, social streams are powerful selling tools.

 

 

Facebook Business Page Reach

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If you are a business owner who utilises Social Media to grow your business, you have probably already seen some signs of decreasing organic reach on your Facebook Business Page. There are some indications from Facebook that this trend will continue over the coming months and businesses will have to pay to get their content seen by potential customers.

This may seem alarming and will probably frustrate you and your team, but don’t get too worried – instead look at what opportunities may arise from having more control over the target audience that will see your content.

At Kong Digital, we are strong believers in data analysis. Understanding what is happening in your social network provides you with knowledge that allows for smarter decisions on your marketing campaigns on a daily basis. Having insight into the behaviours of your online community across social platforms, online advertising and SEO is a powerful tool that will ultimately help you to win in your sector.

integrated-campaignsBy categorising social media and online advertising campaigns, you will gain a better understanding of the true demographics of the people who are most interested in the various aspects of your business. You can therefore make sure that your content is promoted to the best possible audience both demographically and geographically. Analysing your social and advertising data on a regular basis will provide you with the necessary insights to make better decisions and drive positive ROI.

Facebook is obviously looking to increase its revenue by making businesses pay to get their content seen, but by doing this they are also giving you control of your target audience. Whether your content is seen by 1000, 10,000 or 100,000 people, if they’re not interested in what you have to offer then you are wasting your time and energy.

That’s why we say “Take Control”! Understand your target audience, know what content drives engagement, recognise the signs that highlight what’s working and what’s not. Get started by allocating a small budget for your social advertising and start pinpoint targeting your potential customers and tracking the ROI of your social and advertising activity.

zuckerberg-quote-1024x576By taking control, you will greatly increase your ROI in terms of both time and money you have put into your Social Media and Advertising activity. You will also see a much better reach to engagement ratio, which in return will have a positive effect on your organic presence on social media and search engines.

We look forward to sharing more in-depth strategies over the coming months on how to get the best ROI from your Social Media and Advertising campaigns.

robert-stamp

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