Facebook owned company Instagram has recently launched a new advertising service for marketers to enjoy.
The photo sharing social media site, which has recently hit over 400 million users, has grown at a rapid pace since its launch in 2010.
Just over a year ago Instagram began testing how their advertising would work by allowing trusted marketing partners to avail of the service, however, over the past few months Instagram has allowed for other companies to test their new service.
As of September 2015, Instagram has announced the following additional features.
“Landscape photo and video to unlock new creative opportunities and give ads a more cinematic feel
Video ads of up to 30 seconds in length, so brands can engage in richer storytelling
Marquee, a new premium product that helps drive mass awareness and expanded reach in a short time-frame—perfect for events like movie premieres and new product launches
Delivery and optimization tools to manage and drive the best performance of campaigns across Facebook and Instagram”
In comparison to other social media sites such as Facebook and Twitter, people tend to focus more on content they see on Instagram. This means that the opportunity to post ads on Instagram will provide marketers with the chance to reach a whole new audience.
The focus now is on how to utilize this service in order to effectively reach your company’s target audience.
As Instagram is based purely on visually appealing information, it is important to deliver relevant, high quality content which is targeted to the right people.
It is also important to frequently post content and at the right times to reach your audience and maintain their interest. This can be achieved by regularly placing engaging and targeted ads and by being consistent.
A final tip is to ensure to take advantage of how Facebook and Instagram are integrated.
The opportunity to use the same tools across both social media platforms offers multiple benefits for companies, including, the best targeting possibilities in the world. The option to use these two platforms allows for marketers to target specifically down to geography, interests, education and more. This, as a result, allows for companies to reach the widest audience possible.
We’ll be bringing you more blogs soon on Instagram advertising development, and step-by-step guides to help you understand how and why to target your audiences.