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10 things you need to know about ‘Mobilegeddon’

10 things you need to know about ‘Mobilegeddon’

 

If the situation was a film the tagline would be, ‘today is the day – the online world is changing…forever!’ but our advice for you is not to panic.

As with all online changes, see the opportunity in change.google_flat_logo

Still not sure what’s going on? Here are 10 things you need to digest:

 

  • Google’s new algorithm will reward sites that are mobile friendly. This reflects the increase in people accessing the Internet via mobile devices
  • The changes will ONLY affect mobile searches, not desktop or tablet. But still, if you’re getting more than half of your website visits from users                                                    searching on mobile, that’s a big hit to be taking
  • You can use Google’s Mobile Friendly Test to see if your website will be affected by the changes
  • Don’t panic. There are ways to make your site mobile friendly and Google has put together a small guide to help you out
  • Work harder on your social media strategy in the meantime – your Facebook, Twitter and Google+ pages will all be highly visible on Google, with the right approach
  • Research shows that out of 25,000 top ranked website, 10,000 are unsuitable for a mobile audience
  • Up to 60% of website traffic is from a mobile device – seize the opportunity to go mobile while you remember
  • The good news is, as soon as you’ve got your website sorted, it will return to its rightful place in the mobile search rankings
  • Line spacing and font size are common features of a site that doesn’t pass the mobile friendly test
  • All of the algorithm changes may take a few weeks to be completed, so don’t be fooled if your website isn’t mobile friendly but still showing high up on a Google search today

Facebook Image Dimensions for 2015

One of the biggest social media trends for 2015 is the extensive use of visual content. Deciding which images to use is a crucial element for any business and can be quite difficult to master.

Kong Digital has created a guideline to help your business understand the correct image dimensions to use when uploading and editing pictures on Facebook.

 

Facebook Cover Photo Size

Facebook cover photos are displayed as 851 pixels wide by 315 pixels high on desktop computers and 640 pixels by 360 pixels on smartphones. The image you upload must be at least 399 pixels wide and 150 pixels high.

Although your cover photo can be in a PNG, JPG or GIF format, Facebook suggest using a PNG format to get the best results.

cover-image-and-profile-pic-size mobile-cover-image

 

Facebook Profile Picture Size

For Profile pictures, uploaded images must be at least 180 pixels by 180 pixels. The picture which is cropped to fit the square available for profile pictures is then displayed at 160 pixels by 160 pixels. For smartphones the picture is displayed at 140 pixels by 140 pixels.

 

Shared Link Thumbnails

The Thumbnails for shared links on Facebook are scaled to fit within a box that is 484 pixels by 252 pixels.

shared-links

 

Images Uploaded to timeline

When an image is uploaded to a timeline it is automatically scaled to fit within a box that is 504 pixels by 504 pixels.

The orientation of the image also plays a huge part in determining how Facebook will display it.

Images which are horizontal (landscape) in size will be scaled to 504 pixels wide and images which are vertical (portrait) will be scaled to 504 pixels high.

single-image

 

Mulitple Images Uploaded to timeline

These dimensions vary depending on how many images are uploaded and what orientation the images are. Take a look at the examples below to see what dimensions are relevant to your uploads. (Click to enlarge)

multiple-images

Facebook Event Image Dimensions

For events created on Facebook, the cover photo uploaded is displayed at 784 pixels by 295 pixels. Images uploaded to the events timeline are scaled to fit a box within 470 pixels by 390 pixels.

The orientation of the image also plays a part in influencing how these images are displayed. For horizontal (landscape) sizes, the image will extend across 470 pixels and for vertical (portrait) images, the full image will be displayed, however, it will be aligned to the left and leave white space to the right.

 

Got any questions? Feel free to drop us a line on Facebook, Twitter or email.

Facebook Business Page Reach

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If you are a business owner who utilises Social Media to grow your business, you have probably already seen some signs of decreasing organic reach on your Facebook Business Page. There are some indications from Facebook that this trend will continue over the coming months and businesses will have to pay to get their content seen by potential customers.

This may seem alarming and will probably frustrate you and your team, but don’t get too worried – instead look at what opportunities may arise from having more control over the target audience that will see your content.

At Kong Digital, we are strong believers in data analysis. Understanding what is happening in your social network provides you with knowledge that allows for smarter decisions on your marketing campaigns on a daily basis. Having insight into the behaviours of your online community across social platforms, online advertising and SEO is a powerful tool that will ultimately help you to win in your sector.

integrated-campaignsBy categorising social media and online advertising campaigns, you will gain a better understanding of the true demographics of the people who are most interested in the various aspects of your business. You can therefore make sure that your content is promoted to the best possible audience both demographically and geographically. Analysing your social and advertising data on a regular basis will provide you with the necessary insights to make better decisions and drive positive ROI.

Facebook is obviously looking to increase its revenue by making businesses pay to get their content seen, but by doing this they are also giving you control of your target audience. Whether your content is seen by 1000, 10,000 or 100,000 people, if they’re not interested in what you have to offer then you are wasting your time and energy.

That’s why we say “Take Control”! Understand your target audience, know what content drives engagement, recognise the signs that highlight what’s working and what’s not. Get started by allocating a small budget for your social advertising and start pinpoint targeting your potential customers and tracking the ROI of your social and advertising activity.

zuckerberg-quote-1024x576By taking control, you will greatly increase your ROI in terms of both time and money you have put into your Social Media and Advertising activity. You will also see a much better reach to engagement ratio, which in return will have a positive effect on your organic presence on social media and search engines.

We look forward to sharing more in-depth strategies over the coming months on how to get the best ROI from your Social Media and Advertising campaigns.

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What will 2015 bring?

As ever, there are several predictions for the social media world in 2015. It’s an ever changing platform, so it’s in ways impossible to accurately predict, but it’s possible to recognise trends that could come to light in the near future.

So, what does 2015 hold? In summary, you can expect the following to happen in the coming 12 months:

The importance of video will increase. Uploading creative video content directly to social media sites will be of increased value.

There may be a shift away from direct social marketing in favour of building a social community and connecting with others.

– Mobile platforms will play a major role in 2015, with an increase in marketing apps and mobile versions of social networks. Instagram, for example, will capitalise on this trend.

Paying for content distribution will be more common place and the reliance on organic reach will decrease.

There is expected to be an emphasis on data analysis. Businesses should be taking more notice of what their collected data means and how it can drive them forward.

Better data analysis will drive the plans for paid reach and a sensible spend will be beneficial to gaining valuable followers and customers.

Making the most of the interactive nature of social media will grow. Simply pushing messages out will decline in favour of interaction and engagement.

As has been the trend in the last couple of years, businesses will move a higher percentage of their marketing budgets to social media and online advertising.

For more opinions from social media experts, click here.

6 Things We Learnt This Week

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Here’s the lowdown of what the social networking world has taught us at Kong towers this week.

Mark Zuckerberg doesn’t like the Facebook movie: ‘The Social Network’ Facebook founder says the plot lines are made up because plain hard work isn’t “glamourous enough”.

Everyone loves penguinsJohn Lewis released its super-cute Christmas advert, and it was a massive hit on Twitter and Facebook

The RDS needs Wi-Fi: The Web Summit may have been a big hit, but the wi-fi outages caused a bit of a storm.

World’s first selfie was taken in 19th Century: In 1839, Robert Cornelius set up his camera and moved to be in front of the lens. He sat tight for five minutes and created the first photographic self-portrait.

Social Media can save pets: An online campaign successfully found Border Collie Jasper, who went missing in the Lake District with his owner.

It’s possible to turn a fail into a #win: Chevrolet spokesman Rikk Wilde fluffed his lines when describing the Colorado Bumgarner saying it “combines class winning and leading, um, you know, technology and stuff.” It was turned into a great campaign!

 

How Twitter users interact with brands

We might have mentioned a few times the benefits of using Twitter to interact with your customers and carry out customer service. Figures now show that being on top of your Twitter account is very important.

With busy lifestyles and a constant need for information on the go, consumers are becoming more aware of their rights and are using public platforms to voice them.

There are only four quick facts here, but they are four very important facts. Take note!

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As you can see, customers are becoming more demanding and the ease of access to your Twitter accounts is leading to a surge of complaints and queries, so make sure you’re prepared to deal with this.

If you’re stuck for ideas of how to conduct your customer service on Twitter, here are a few dos and don’ts to follow.

 

Tune In, Log In: How TV and Facebook go hand-in-hand

The way we watch television is changing, there’s no doubting that. With the additions of recordable TV, online players and social networks, audiences are spending their watching hours using various devices at the same time.

The phenomenal rise of the smartphone and social networks means that multi-tasking has been taken to new heights. The numbers of people talking about TV programmes, films and advertisements on Facebook is on the up, so brands and advertisers should take note and react accordingly.

Not convinced? Let’s crunch some numbers:

* While watching TV, 73% access devices constantly or very often and 78% access a device during a TV show. Continue reading

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