The Kongalytics Team: Our Week in Tech News
The team at Kong are busy this week preparing for our showcase event in New York. We’ve gathered together an incredible panel of industry leaders to give their insight into how to defragment our digital marketing campaigns and create an integrated digital footprint. Register at BeDigitalStrong.com.
But we’ve also found time to check out what’s happening and round up the developments that caught our eye this week.
The balance between freedom of speech and truth is always a delicate one. Following accusations meddling in the US election of 2016, Twitter has announced changes to crack down on misuse of the platform and the rise of the bot.
Article via Social Media Today: Twitter announces changes to platform and API usage rules to crack down on misuse
Understanding the consumer, targeting and getting detailed, granular information about audiences is something Facebook excels at. You don’t have to be a disrupter to take learnings from this report.
Article via Facebook: Build to Break Playbook
With the power to affect the thoughts and behaviours of their multitudes of followers, they’re not called ‘influencers’ for nothing. However, reports that one of the Kardashian klan wiped millions off the value of Snapchat may be overstated. Unfortunately for Snapchat, the slide of the messaging app had begun long before Kylie Jenner’s infamous tweet.
Article via Mashable: Did Kylie Jenner really screw over Snapchat?