The Kongalytics Team: Our Week in Tech News
It’s been a big week for the Kong team – we’ve been over in New York AND featured in the Huffington Post. Aside from that, we’ve also had our eyes diverted to some really interesting news stories this week. Here’s what we’ve noticed…
This infographic from Data Never Sleeps – showing just how much data is generated every minute – caught my eye this week. With every online action logged, the sheer quantity of information available can seem overwhelming. As someone fairly new to the industry, it really underscores to me the importance of having the right tools at your disposal to distill all that data into usable information.
Article via We Are Social Media: Ever Wondered How Much Data Is Generated Every Minute?
According to research of how people use Facebook by AaronZakowski.com, Facebook is more about socializing than buying. This raises the issue of translating the numbers to be solid conversions.
Considering that most social platform users are not in the “buy now” mindset, it’s a good strategy to set up a sales funnel. Fortunately, Facebook has a function to allow us to develop our own sales funnels.
A Facebook sales funnel is designed to capture users’ interest and nurture them until they’re ready to purchase. The idea is to use relevant messages that appeal to users at different stages in consideration for purchasing, moving them closer to conversion. You can do this with organic posts, but it’s more effective with reinforced and highly targeted Facebook ads, designed to appeal to users in particular stages of your funnel.
Article via Neil Patel Blog: The Step-by-Step Guide to Creating a Facebook Sales Funnel
We’ve been waiting for this feature to be live. We’ve tried it this week and I have to say it looks great. It makes such a visual impact to a basic Google search that implicates your business.
Article via Search Engine Land: Google Posts now live for all Google My Business users